Established in 2018, Lucy Vail Floristry is a leading UK floral studio known for its distinctive approach of 'bringing the outside in' and vibrant use of color. Renowned for large-scale installations, the studio prioritizes seasonality and craftsmanship, using as many locally sourced blooms as possible, wherever they are working in the world. With a clientele spanning top wedding planners, production companies, photographers, and caterers, Lucy Vail Floristry has quickly gained prominence.
Based in Battersea, London, the studio's creative influence extends across Europe, with notable projects in iconic locations such as the V&A, Blenheim Palace, Villa D’este in Lake Como, and Ely Cathedral.
Lucy Vail Floristry embraces a thoughtful design approach, drawing inspiration from the history of each location to create installations that seamlessly complement architectural nuances. Central to their ethos is unwavering support for local growers, championing imperfectly-perfect British stems when working within the UK.
Lucy Vail's passion for locally sourced flowers inspired her parents to establish a flower farm in Suffolk, UK. Collaborating with growers nationwide, LVF ensures only the highest quality, 100% British produce adorns their UK designs. This commitment underscores their dedication to showcasing and supporting the beauty of seasonal flowers.
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