TOVERT

Jin, the founder of TOVERT, has always been captivated by the beauty of flowers and the art of creation. Her passion began in childhood, where she would play with flowers and paint, which naturally evolved into a self-taught journey in floral design. This unique background allows her to blend romantic moods with eclectic touches, creating floral work that defies a singular style and embraces a broad spectrum of creative approaches.

Based in New York City, TOVERT is dedicated to transforming spaces through floral artistry. The studio’s name combines the French word “vert” (meaning “green”) and the English word “to,” reflecting its mission to “bring greenery” in artful and innovative ways. Whether for weddings, installations, or editorial shoots, TOVERT’s work elevates spaces by fusing creativity with design principles that focus on shape, color, line, and texture.

TOVERT’s arrangements range from curated personal and commercial space designs to collaborations on editorial photoshoots and experiential installations. Each project is handled with a spirit of continuous experimentation, skillfully balancing elements to bring out the distinct character of every arrangement. Jin’s approach is both technical and artistic, allowing each piece to feel intentional and harmonious in its setting.

Committed to quality and originality, TOVERT builds a satisfying experience for clients, where florals transform into art. From intimate settings to grand installations, TOVERT’s design philosophy ensures that every project leaves a lasting impression, telling a story through carefully curated floral choices and innovative arrangements.