Sincerely studio

Sincerely, Studio was founded by Iris Sinilong as a heartfelt intersection of photography, branding, and digital storytelling. With a background in retail and experiential marketing, Iris brings a thoughtful, intentional perspective to every project – always searching for meaningful ways to tell a story.

As Director of Marketing for a portfolio of Canadian shopping centres, she’s led emotionally resonant campaigns across the country and collaborated with global brands including Adidas, Universal Music, and Zara. She also played a pivotal role in bringing Nuit Blanche to Scarborough for the first time – an initiative that reflects her deep love for community, culture, and creative expression.

Sincerely, Studio is grounded in the belief that you don’t have to choose between ambition and artistry, motherhood and meaning, softness and strength. Iris brings all of herself into her work—marketer, mother, storyteller. For her, photography is more than a craft it’s a way of witnessing. Of telling stories that feel real, intimate, and full of life’s quiet, layered moments.