Self Love Beauty | wedding makeup artist | New York, USA | THE WED

Evgeniia and the SelfLoveMU beauty team create refined, natural bridal makeup and hair with a focus on real skin and effortless elegance
Beauty Self Love Beauty
5
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Evgeniia and the SelfLoveMU beauty team create refined, natural bridal makeup and hair with a focus on real skin and effortless elegance

With a background rooted in modern bridal and editorial beauty, Evgeniia places special emphasis on skin preparation - creating makeup that feels light, breathable, and comfortable throughout the day.

Based in New York and working with destination brides worldwide, SelfLoveMU specializes in a “you, but elevated” approach. The goal is not only beautiful photographs, but confidence - helping each bride feel at ease, radiant, and fully herself on her wedding day.

Self Love Beauty

“We want our brides to recognize themselves in their wedding photos - even 20 years later”

Each look is thoughtfully personalized to enhance the bride’s features while preserving her individuality.

Through an attentive, intuitive process, every detail is guided by the bride’s vision and comfort. Rather than following trends or rigid formulas, SelfLoveMU creates timeless looks that translate seamlessly both in person and on camera—allowing brides to feel present, confident, and truly celebrated.


Bride
5
30 January 2026

Working with Ev was truly such a wonderful experience from start to finish. We planned our wedding somewhat last-minute due to a family illness, and Ev was incredibly responsive, patient, and understanding throughout the entire process. I never felt pressured — only supported, which meant so much during an already emotional time. Honestly, I don't really have any feedback or areas of improvement. To be candid, there were minor hiccups with other vendors throughout the planning process and on the wedding day, but this was the one aspect of our wedding where I felt completely at ease and 100% satisfied. From communication to execution, everything felt thoughtful and professional. If I could do it all over again, I wouldn’t change a thing; I would absolutely choose to work with you again. Thank you so much for everything!
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Planner
5
18 January 2026

My experience working with Ev and her team exceeded all of my wildest hopes. From the very first trial, Ev was patient and kind in addition to being WILDLY talented at what she does. She listened carefully to what I wanted, paid close attention to my needs, and offered creative solutions and ideas. Everyone should book her for all of their hair and makeup needs. Multiple bridesmaids have asked me for her contact information and she'll be hearing from them soon. When have you ever been in a wedding and loved the way you looked so much that you wanted to book the hair and makeup team in the future? That never happens! She made EVERYONE feel special and look absolutely gorgeous.

I have never in my life felt as beautiful as I did on my wedding day, and that is 100% because of Ev's careful and skillful work. I looked like myself, but enhanced and special, and the look lasted ALL day and night. And I sweat!! I was out on the dance floor jumping and sweating for hours. It was unbelievable! I even ran to the bathroom to freshen up after the first dance set, assuming I'd have to, and there was nothing to do! The hair and makeup both still looked perfect. She is a magician.
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Private customer
5
04 December 2025

Hi, I just wanted to thank you so much for your time today. I truly appreciate the care and attention you put into everything-you made me feel so beautiful! I'm so grateful for your talent and kindness. My make up is still going strong now, thanks again and it was lovely to meet you xx
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Bride
5
13 November 2025

Thank you so much you are so talented! My makeup was pertect and lasted all day (even through the sweaty dance floor at the reception). I felt like myself and more beautiful than I ever have before! Everyone else's makeup was perfect as well! You were so kind and easy going and I appreciate you so much for making us feel beautiful on my big day. I will for sure send some pictures over when I get them from my photographer.
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Bride
5
10 September 2025

Ev, thank you so, so much for your work!!! I felt like an absolute goddess! You are such a warm and genuine person. It was so easy for me to trust you! A million times thank you for your professionalism, the comfort, the lovely company — and for being able to understand me almost without words and create an elevated (for that day) version of me!!
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Bride
5
23 July 2025

Evgenia, you gave me the best makeup ever! Thank you for doing such a light makeup and highlighting my natural beauty.
Now I want you to make me a makeup every day
Btw, I wore my hairstyle for 4 days!
RECORD! Thank you for such amazing work
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