












Her practice in content creation began by her deep desire to find the honest beauty in candid moments. Based on her belief that romantics have a lens for things unseen to others, she chooses to shine light on them. “Justifying” the cherry on top. Showing off the invisible elements on wedding days.
Her intention is for couples and families to relive those special moments long after the wedding day, with as much connection as possible.
Based in Greece, their work travels. Love stories have taken them beyond borders — from Phuket to Russia, from Chicago to Italy and France. Different landscapes, cultures and traditions, the same intention: to honour emotion wherever it unfolds.
Soul aside, they collaborate seamlessly with the photographer and videographers, offering a discreet and agile presence throughout the wedding, and a trusted associate after it. It’s all part of the blend. Therefore, Soul on Grey does not just capture the bride and groom. She captures the third party. The soul which they create together, in this timeless framework called “wedding”.
Having Soul on Grey and the wider team White on Black capture our wedding was honestly the best decision I made as a bride. It wasn’t just the content that was being produced but the way the team made my husband and I feel on the day, it honestly was unforgettable. Jo is definitely pushing the boundaries of what modern wedding content is and understands the direction of the new wedding world. We cannot thank Jo enough. Exceeded all expectations.