21 Chicest Lingerie Brands to Shop Now

| By Polina Bronstein
Luxury lingerie for every mood and every moment

What sits closest to the skin can shape the entire mood of a look. Lingerie is never just an afterthought: it’s the quiet architecture beneath a gown, the confidence before the celebration, the little private luxury that belongs only to you. Whether you’re searching for something delicate for your wedding morning, sensual for the night after, seamless under your dream gown, or simply beautiful enough to elevate the everyday, we’ve gathered some of our favorite lingerie brands to know. From timeless staples to bold modern designs, these labels create high-quality, consciously crafted pieces made to be felt and remembered.

Cloud Blvd

Araks

Based in New York, Araks known for its minimalist, sophisticated, feminine designs. With a strong commitment to sustainability, Araks uses eco-friendly materials and follows ethical manufacturing practices. Everything by the brand is made with organic cotton and recycled nylon, produced ethically and close to home. Araks' collections feature clean lines and subtle color palettes, offering a beautiful selection of everyday and special-occasion lingerie. Good lingerie for real life — and yes, for the wedding night too.

Skims

Skims exploded onto the scene in 2019, but it’s not just Kim Kardashian’s name that’s keeping it in the spotlight. The brand’s diverse size range and carefully curated color palette celebrate every shape, tone, and style, making every body feel seen. Along with its already cult-status shapewear, Skims delivers a chic collection of lingerie and intimate apparel, from bodysuits to corsets and lacy intimates. 

Fruity Booty

Launched in 2018 by Hattie Tennant and Minna Bunting, Fruity Booty channels a playful, feel-good energy through its underwear, swimwear, and clothing collections. Based in London, the brand is known for its bold prints, flirtatious silhouettes, and trend-aware designs. With sustainability at its core, Fruity Booty creates each piece from deadstock and responsibly sourced materials.

Syrn

Actress and Euphoria series star Sydney Sweeney created Syrn as a space for women to move freely between all the different versions of themselves. Though the lingerie brand only debuted earlier this year, it has already made plenty of noise, with its first drop of lace-trimmed bras and underwear selling out almost immediately. With its intimate aesthetic and star-powered pull, Syrn is definitely shaping up to be one to watch.

Le Petit Trou

Le Petit Trou is a Zuzanna Kuczyńska's lingerie and lifestyle brand that balances sensuality with a genuine sense of play. Delicate lace, unique cutouts, and dainty details are the signatures — pieces that feel thoughtfully designed rather than decorative for its own sake. There's a distinctly European lightness to the aesthetic: feminine, a little flirty, and confident enough not to over-explain itself. Each Le Petit Trou design is crafted to help women feel gorgeous and confident in their skin. 

La Perla

Founded in Bologna in 1954 by corsetière Ada Masotti, La Perla has become the definitive reference point for luxury lingerie. Seven decades on, the craftsmanship remains rooted in the same city, the same artisanal traditions, the same obsessive attention to detail: hand-finished lace, signature silk, construction techniques that treat a bra with the same care as a couture gown. Delicate, exacting, and quietly unmatched.

Lonely

Born in 2003 from a devotion to the feminine, Lonely exists to honor womanhood without edit, offering pieces designed to be worn for oneself first. Soft yet self-assured, the brand celebrates the female form in all its moods, moments, and beautiful imperfections. There’s a tenderness to Lonely’s world, with pieces that feel made for real bodies and private rituals.

Eres

Eres brings Parisian polish to lingerie and swimwear, balancing luxury, comfort, and understated allure. Designed for day, night, and every beautifully undone moment in between, the brand’s collections move from delicate lace panties and barely-there thongs to bandeau bras, nighties, bodysuits, and triangle bralettes. Eres perfectly captures the unmistakable French ease, refined and sensual.

Kat the Label

Ultra-feminine with an effortlessly chic sensibility, Kat the Label was born from founder Kate Nixon's enduring love affair with delicate lingerie and intricate lace. The brand's signature collections blend romance with modern allure, featuring everything from soft bralettes and lace bodysuits to sculpting bustiers and sleep sets in both timeless neutrals and fresh seasonal hues. Perfect for the wedding day, the wedding night, and every dreamy getaway moment after “I do.”

Love Stories

Designed by women for women, Love Stories reimagines lingerie classics with a fresh, winkingly unexpected twist. Founded by interior stylist Marloes Hoedeman, the Dutch brand blends playful prints, outspoken colors, and a feminine mix-and-match spirit. Love Stories leaves the traditional lingerie handbook on the shelf, choosing ease, personality, and self-confidence instead.

Savage x Fenty

Savage X Fenty designs lingerie and loungewear for every body, every mood, and every moment. Launched in 2018 by the one and only Rihanna, the brand has redefined the lingerie landscape with its unapologetically inclusive sizing, wearable-yet-sexy styles, and fearless attitude. Celebrating confidence, individuality, and real-world sensuality, Savage X Fenty continues to push boundaries. And for those walking down the aisle, the brand offers year-round bridal styles.

Cuup

Cuup creates high-quality intimates for women who want their lingerie to feel as good as it looks. Modern, minimal, and thoughtfully supportive, each piece is crafted from luxurious fabrics and designed to celebrate the body’s natural shape rather than reshape it. With a dynamic sizing system spanning 53 sizes, Cuup takes the stress out of the search, making it easier to find undergarments that feel truly made for you.

Daniil Antsiferov

Fashion designer Daniil Antsiferov spans the spectrum from sleek ready-to-wear to seductive lingerie, marrying sophistication with sensuality. His collection includes lace-trimmed bodysuits, retro-inspired bras, and delicately structured corsets. Each design is a love letter to sensuality— bold, playful, and impossibly chic. 

Nénés

Nénés is an eco-conscious French lingerie and swimwear brand making sustainability feel effortlessly chic. Crafted in Portugal and France from recycled fibers and natural organic materials, its bras, panties, and swim pieces bring together soft femininity, everyday comfort, and a lighter footprint. Proof that thoughtful choices can still feel beautifully desirable.

 Merci Lingerie

Merci creates minimalist, hand-stitched lingerie with a quiet devotion to comfort, craft, and the female form. Blending refined design techniques with a deeply considered approach, each piece is made to highlight the body’s natural beauty with ease and elegance. Rooted in sustainability and high-level craftsmanship, Merci celebrates women exactly as they are.

Kiki de Montparnasse

Kiki de Montparnasse is a luxury lifestyle brand rooted in lingerie and sexual wellness, celebrating intimacy through confidence, independence, and imagination. Founded in 2005 as an experiential destination for those seeking a more refined perspective on sensuality and seduction, the brand quickly earned its cult reputation. Its delicate pieces are crafted with couture-like precision in the New York City atelier, using fabrics sourced from some of the finest mills around the world.

Cou Cou Intimates

Fusing comfort, charm, and a deep care for the planet, Cou Cou Intimates crafts elevated essentials that blur the line between lingerie and everyday underwear. The brand is committed to eco-minded practices, using only sustainably sourced, fully compostable fabrics. Designed to feel effortlessly natural and lasting, pieces by Cou Cou Intimates show that thoughtful lingerie can be both beautiful and responsible. Its understated pieces have earned a quietly devoted following, with Zoë Kravitz, Sabrina Carpenter, Dua Lipa and Kiko Mizuhara among the celebrity names spotted wearing the brand.

Gooseberry

Gooseberry was born from a desire to bring together the elegance of French lingerie and the relaxed beauty of Bali. Its pieces feel romantic yet easy, with intricate lacework, delicate finishes, and thoughtful details that speak to a slower, more intentional way of creating. Working closely with local artisans, the brand blends traditional craftsmanship with a modern sense of sensuality, ensuring every piece is made with care, precision, and a little island warmth.

Cloud Blvd

Created to empower women, Cloud Blvd is an Australian brand offering an exquisite range of lingerie, bridal intimates, bras, underwear, accessories, and sleepwear. Rooted in thoughtful design and feminine elegance, each piece is crafted to celebrate confidence, comfort, and modern sensuality — whether it’s for everyday wear or your most special moments.

I.D. Sarrieri

Since its debut, I.D. Sarrieri has built its world around glamour, femininity, and the quiet power of feeling irresistibly yourself. Chantilly lace is central to the brand’s signature aesthetic, shaping both its craftsmanship and unmistakable sense of romance. From Swarovski crystal embellishments to directional silhouettes that challenge traditional ideas of lingerie, I.D. Sarrieri continues to push the boundaries of how intimates can be worn, seen, and felt.

Fleur du Mal

Founded by Jennifer Zuccarini in 2012, Fleur du Mal dances between intimacy and rebellion. The brand brings a fashion lens to lingerie, and a whisper of lingerie to fashion. Fleur du Mal's designs are delicate yet daring, crafted from luxurious fabrics and adorned with bespoke embroideries by world-class artisans.

Credits
Category: Style | Lingerie
Author: Polina Bronstein
Published:
Share: Facebook, Pinterest, X
Rating:4.0
Rate