Ashley Smith | wedding planner | THE WED

Planners Ashley Smith
visitor ratings (5.0)
+1 (415) 246-47xx

Ashley Smith Events' core belief is bold love and authentically expressing it

Ashley is native to the Bay Area, growing up in Marin and San Francisco. She has been in San Francisco for the past 14 years and has been planning events for the majority of that time. Creating an event is something that she values. Not only is an event purposeful but one should be well crafted and beautiful. She doesn’t believe in sacrificing one element for the other. Ashley believes that purpose, craft, design, and strategy are all cohesive elements to produce a successful event. Weddings are so much more than just a celebration or a pretty tabletop; there is connectivity and flow. 


«I am highly intuitive with people and take on personal missions to make your wedding the most suited to you and your dreams as possible. The planning process can be overwhelming and overstimulating. Let's face it, no one wants to do it on their own, so let's work together!»

From these an opportunity for you and your guests to be enchanted, to be a part of an experience you'll carry away with you. Have you ever been a part of something where you were swept away by your current state that you forgot whatever else was going on in the world? Where it feels like you're part of something that only matters right then and in that moment? Creating that experience comes from the energy and love put into planning the event. 

22 February 2024

Ashley planned our dream wedding

A long weekend, 4th of July extravaganza in a very special place in Northern California. She's more than a planner -- she's an experience designer. She has a keen eye for visual design and a clear vision for logistics. What a combo. Her relationships with the best Bay Area vendors made everything taste, look, smell and sound better than we could have imagined. I would recommend her and her team a hundred times over. (In fact, I did! My sister hired Ashley just one year later!)
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22 February 2024

We'll never be able to thank Ashley enough for creating the weekend of our dreams!

I have to start by saying that the first thing my husband said the morning after our wedding was "Wow, I have so much more respect for wedding planners. Ashley truly was a magician yesterday!" Honestly, I could write a novel about how pivotal Ashley was in making our wedding vision come to life! She really listens and is honest about what can be achieved, while staying respectful of your budget. She's not afraid to get her hands dirty and provide creative solutions to a wild and crazy idea! I felt so secure in her abilities that I was very low stress throughout the entire process and was especially blissed out on my wedding day. If you can budget for a planner, DO IT! And, consider someone as skilled as Ashley. The best way I can describe it is that she made everything feel light and easy instead of heavy and frustrating. We'll never be able to thank Ashley enough for creating the weekend of our dreams!
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