As the new year has finally approached, let's say farewell to Very Peri and welcome Viva Magenta, Panton's color of 2023. Descending from the red family, Viva Magenta is all about being brave, fearless, and joyous. So expect to see it everywhere, from catwalks to beauty salons. And if you want to be on trend, now is the perfect time to take action. Start incorporating magenta-toned beauty products into your routine. Ahead, see our edit of 10 beauty finds embracing the shade.
Gucci Beauty Rouge à Lèvres Mat Lipstick in Cassie Magenta, $45
Haus Labs by Lady Gaga Le Monster Lip Crayon Lipstick in Berry Matte, $22
Mac Cosmetics Lipmix in Magenta, $18.50
Rouge Hermes Matte Lipstick Limited Edition in Rose Magenta, $72
KVD Beauty Everlasting Vegan Liquid Lipstick in Milk Thistle, $22
MAC Cosmetics Lip Pencil in Magenta, $21
Lemonhead LA Spacepaste Wine Safari Glitter, $22
KVD Beauty Super Pomade Vegan Eyeliner, Shadow and Brow Pigment in Magenta, $23
Shiseido POP Powder Gel Eye Shadow Doki-Doki Red, $22
Les Mains Hermes Nail Enamel in Rose Magenta, $45
NYX Shaped Face & Body Glitter, $8
Pat McGrath Labs Dark Star Mascara in Pink Mystique, $32
MAC Cosmetics Chromacake for Body Painting in Bright Magenta, $31
Surratt Beauty Artistique Liquid Blush in Classique, $45
