As the new year has finally approached, let's say farewell to Very Peri and welcome Viva Magenta, Panton's color of 2023. Descending from the red family, Viva Magenta is all about being brave, fearless, and joyous. So expect to see it everywhere, from catwalks to beauty salons. And if you want to be on trend, now is the perfect time to take action. Start incorporating magenta-toned beauty products into your routine. Ahead, see our edit of 10 beauty finds embracing the shade.