Jimmy Choo, Photography: Mark Kean
Jimmy Choo, Photography: Mark Kean
Jimmy Choo introduces its Bridal 2026 campaign The Rules of Engagement. The campaign stars Gabbriette, whose cross-disciplinary career and understated confidence bring a contemporary perspective to the collection. Framed through a modern lens, the imagery reflects a move away from conventional bridal codes, positioning style, choice, and individuality at the center of the narrative. Confident, instinctive, and fiercely individual, Gabbriette brings an editorial edge to the collection, one that mirrors her own life moment as she prepares for her wedding with singer fiancé Matty Healy later this year.
Here, bridal dressing is not about rules inherited, but rules rewritten. Through seven personal tenets for the modern bride, Gabbriette positions marriage not as a performance, but as an extension of identity – measured, playful, and entirely her own. Think ivory satin pumps illuminated with crystal embellishment, ruby-red satin slingbacks that inject a flash of color, a sculptural ivory satin bag finished with crystal handle, and lace-covered pumps that balance romance with a distinctly fashion-forward sensibility. In The Rules of Engagement, the message is clear: the most compelling brides are the ones who dress for themselves.
Jimmy Choo, Photography: Mark Kean
Jimmy Choo, Photography: Mark Kean
Jimmy Choo, Photography: Mark Kean
Jimmy Choo, Photography: Mark Kean
Jimmy Choo, Photography: Mark Kean
Jimmy Choo, Photography: Mark Kean
Jimmy Choo, Photography: Mark Kean
Jimmy Choo, Photography: Mark Kean
Credits
Creative Director: Sandra Choi
Image Director: Kerry Haynes
Photographer Director: Mark Kean
Talent: Gabbriette
Stylist: Vanessa Coyle
Makeup Artist: Thom Walker
Hair Stylist: Ryan Mitchell
Manicurist: Saffron Goddard
DOP: Martin Senyszak
Set Designer: Suzanne Beirne
Production: TPC Collective
