There are few brands redefining modern bridal with such clarity of vision. The kind that capture a mood, quietly reshape the definition of bridal, and linger long after the runway clears. At New York Bridal Fashion Week this Spring 2027 season, Maison Margot’s "Collage" was one of the few collections to do exactly that, drawing the eye in with an unmistakable sense of confidence, allure, and quiet tension. Inspired by the raw energy and effortless glamour of the 90s, the collection carried an instinctive edge, softened by a sense of polish that makes an impact without ever loosing it's effortless appeal. The result was a vision of bridal that felt both familiar and entirely fresh, shaped by fashion’s most iconic decades.
The Art of "Collage"
There is something undeniably cinematic about Maison Margot’s latest collection, "Collage". Assembled from fragments of memory, the raw, instinctive energy of the 90s with flashes of supermodel glamour torn from the pages of iconic fashion editorials, collides with a sharper discipline, where subtle traces of Old Hollywood glamour lend a sense of polish beneath its undone ease. The result is a collection that feels both nostalgic and entirely fresh, a modern vision of bridal shaped by iconic decades of fashion, but never confined by them.
"This season was born from our love for the glamour and effortless sophistication of the 90s, a dialogue between nostalgic references and modern bridal expression.”
Craftsmanship in Form
Beneath the collection’s effortless glamour lies a quiet rigor. Fluid silks meet sculpted forms, delicate lace is set against clean architectural lines, and rich satins bring weight and structure to otherwise instinctive silhouettes. There is precision in the way each gown is composed, balancing exposure with restraint, softness with control, until every line feels deliberate and every detail distilled. As Maison Margot founder and designer Shiran Navon shares, “Each gown is designed with a couture mindset, balancing structure and softness. We focused on precise corsetry and hand-draping to create silhouettes that feel both sculpted and effortless.” The collection was completed with hand-stitched crystals, pearls, and intricate embroidery throughout "Every embellishment was chosen to add depth and individuality without overwhelming the silhouette." Together, they create a kind of effortless glamour, giving the collection its quiet power and enduring appeal.
"Each gown is designed with a couture mindset, balancing structure and softness. Precise corsetry, hand-draping, and delicate hand-finished details create silhouettes that feel both sculpted and effortless."
Where Structure Meets Drama
Every gown in "Collage" carries a kind of quiet power, refined, intentional, and deeply assured. Basque waists, sculpted corsetry and exaggerated hip volume bring a sense of historical romance, while structured overskirts and unexpected veils pull the collection firmly into a sharper, more contemporary space. Lace makes an appearance in multiple moods, from sheer, body-skimming gowns and veiled, almost Victorian-inspired styling to softer corseted dresses layered with delicate transparency. Elsewhere, statement making minis bring a playful flash of 90s glamour for the after party, balancing the collection’s old-world references with something bolder, lighter, and unmistakably modern.
"Lace makes an appearance in multiple moods, from sheer, body-skimming gowns and veiled, almost Victorian-inspired styling to softer corseted dresses layered with delicate transparency."
A Woman in Composition
The Maison Margot bride is not defined by a single mood, era, or identity. She approaches bridal not as transformation, but as an extension of self, layered, considered, and entirely her own. Like the collection itself, she is a composition, confident yet restrained, polished yet instinctive, elegant yet undeniably bold. She is drawn to clarity and clean lines, but resists disappearing into minimalism, seeking instead something sharper, more expressive, and deeply personal. As Navon shares, “When designing 'Collage', we envisioned a confident, fashion-forward bride—someone who values elegance but isn’t afraid to make a statement. She is modern, expressive, and sees bridalwear as an extension of her personal style.”
“When designing 'Collage', we envisioned a confident, fashion-forward bride—someone who values elegance but isn’t afraid to make a statement. ”
On the International Stage
"Collage" marks an important moment for Maison Margot, placing the brand’s evolving vision within the energy of the global bridal industry at New York Bridal Fashion Week. A step towards making the brand more accessible to brides around the world, extending Maison Margot’s vision to a wider audience. As Navon shares, “Presenting at New York Bridal Fashion Week is incredibly meaningful for us. Our connection with our buyers and stockists around the world is something we truly value, and being there allows us to strengthen those relationships. We’re truly happy and honored to be part of this inspiring atmosphere.”