Over the last year, matte skin has been trending again in the beauty world. Yes, you read that right — it's not just shiny wet-effect skin that's taking over the industry. 'Cloud skin', as it's known on TikTok, has been reincarnated and is set to become popular again in early 2024. However, this technique isn't as simple and straightforward as it seems, so get ready to scroll through and learn the secrets of this makeup trend.
Glow is Still Essential
While the matte skin trend of 2014 was all about tight baking, suffocating layering, standard contouring and nearly dry matte texture, ‘cloud skin’ of 2023-2024 plays it up in a whole new way. Precisely capturing the meaning of its name, this make-up technique can be described as 'sun rays passing through the clouds'. The main secret and rule — the skin should be matte and radiant at the same time. To achieve this effect, proper before-makeup skincare will do the trick and make the skin glow through the thicker texture of makeup.
Matte But Not Dry
Again, skincare and makeup preparation are particularly crucial for matte textures. Depending on your skin type, some products that give this blurry effect can actually increase flaking and irritation. To avoid this, you need to prepare your skin — proper cleansing, refreshing toners, hydrating serums, a cream to set it, and a good makeup base or primer. It is the skincare that will help you achieve the matte effect with the inner glow. We advise you to complement your daily skincare routine with products containing acids. This way, you can either increase skin moisturisation or get rid of oily skin, whichever you are looking for. The choice of a product with SPF is also an exciting one, since there are many available today for both a cloudy effect and sun protection.
Why to Check This Trend Out
Unlike the catwalks’ favorite 'glazed donut' skin makeup, which can accentuate skin imperfections and is not often ideal for everyone, such as people with problem skin, matte makeup can be a lifesaver. Bringing back the 1990s fashion and general vibe, this trend not only gives an opportunity to feel nostalgia, but also plays up to date with modern tendencies — it is minimalistic and light. It's also easier and more affordable to achieve this effect in your make-up. You may not have to look for new advanced products to create the shining glow, when there are years-tested matte products. By the way, this type of long-lasting makeup will be extra useful for significant events. Brides and grooms-to-be, take note.