Chapter V, the latest collection from Australian bridal house Floure, unfolds like a love letter to womanhood in all its raw, unpolished beauty. Presented at New York Bridal Fashion Week, the collection blurs nostalgia with modernity, pairing hand-tacked stitches, uneven pleats, and the tactile richness of raw silk with silhouettes that feel both timeless and strikingly present.
Each gown feels like a story stitched from memory, an embrace of imperfection that reads as individuality, not flaw. Floure’s muse is a bride who is quietly powerful, self-assured, and unafraid of her own edges. The collection balances fragility and strength, letting texture and detail become the language of emotion on the runway. From micro pleats to Rococo-inspired silhouettes, THE WED brings you straight to the front row, and behind the scenes.
Creative Direction: Emma Westblade, ODE
Production: The Riviere Agency
Photography: Alex Mari
Content Creation: Little Nostalgic Moments
Stylist: Ana Tess
Hair: Unite
Makeup: New York Makeup Academy
Jewelry: Isshi, A.B. ELLIE, Jennifer Behr
Shoes: Britt Netta, Amiss
Tailors: Yana Tailored
Lighting: Shop Studios New York
Sound: Soundhouse NYC
Venue: House of the Redeemer
