The wedding dress may be the main event, but chances are it won’t be the first look your photographer captures that day. That honor goes to your getting-ready look, aka whatever you’re wearing while your hair gets pinned into place, probably with a glass of champagne somewhere within reach. It’s the outfit that often ends up in some of the most candid and sentimental photos of the day, which makes choosing one feel like much more than an afterthought.
And these days, there’s no shortage of chic pajama sets, robes, or lingerie to wear for the occasion. You can lean into the moment with something that feels unapologetically bridal, or find a piece that just happens to work perfectly for the morning and will live in your wardrobe well beyond it. Either way, what you wear to get ready deserves to feel just as considered as everything that comes after it. So, when it comes to finding something suitably chic for your morning-of look, these are the 17 brands you need on your radar.
Sleeping with Jacques
Calling Sleeping with Jacques a sleepwear brand feels almost misleading once you’ve seen the clothes. The Melbourne label designs with the idea that what you wear at home can very easily leave it, and its slip dresses in particular make a convincing argument. They have all the romance and fluidity you want from something worn on the morning of your wedding, but they photograph much more like eveningwear than pajamas. Cindy Crawford and Cara Delevingne are fans of the brand, which should give you some idea of the glamour level we’re dealing with. And unlike something bought purely for getting-ready photos, these are pieces with a very obvious second life.
Dôen
If your For You page looked anything like ours this summer, you probably already understand why Dôen is here. The brand has been right in the middle of fashion’s renewed obsession with lingerie-inspired dressing, and its particular version of it feels almost suspiciously well suited to a wedding morning. You could opt for one of the more polished sets or dresses, but we’re especially into the loungewear: floaty babydolls and nightgowns that are technically made for bed but look far too good to stay there. So many of the pieces have that soft, slightly bohemian romance Dôen does so well, which feels particularly lovely for those first few hours of the day.
Shona Joy
Shona Joy is where we’d look if the morning-of outfit needs to feel a little more like an outfit. The Australian label has an extensive bridal edit, with plenty of the beautifully cut dresses it’s known for translated into shades of ivory and white. The floor-skimming maxis are especially good if you want to go more formal, while shorter shifts and two-piece sets give you room to play with how dressed-up you want to be. And really, that’s the appeal here: these feel like proper fashion pieces that just happen to work beautifully for the morning of your wedding.
Third Form
For the bride whose getting-ready look could very easily become another event look, Third Form is the go-to brand. Founded by Merryn Kelly in 2014, the Australian label takes a much more fashion-forward approach to bridal, with strapless two-pieces and dresses that play with transparency rather than reading as traditional sleepwear. The Visions Lace Long Dress is a particularly good example: sheer, floor-length and dramatic enough to completely change the mood of a getting-ready photo. This is less lounging around the bridal suite, more getting dressed before you get dressed.
Kamperett
Kamperett occupies a very useful space between lingerie and ready-to-wear. The California label, founded in 2015, is particularly good at long, fluid dresses that have the ease of a traditional slip without actually looking like one. The cuts tend to feel more architectural and intentional, which makes them an especially good option if you want something understated for getting ready but still fairly formal. And because nothing about them overly screams “wedding morning,” there’s no reason the dress can’t come back out for an entirely different occasion.
Olivia von Halle
If you’re going to do classic pajamas, you may as well do very good pajamas. Olivia von Halle has made luxury sleepwear something of an art form, with beautifully simple sets that rely on cut and fabric rather than piling on bridal details. Even the tiniest camisole-and-short combinations have that unmistakably expensive look to them. The British label has plenty of famous fans, including Elle Fanning and Gwyneth Paltrow, but for a wedding morning, we’d stick close to its signature clean, pale styles. Sometimes the classic really is the answer.
Dreaming Habits
Dreaming Habits somehow feels inherently bridal without looking particularly “bridal” at all. The Spanish label’s nightgowns and robes have a relaxed, distinctly European touch, made largely from organic and natural fabrics with loose silhouettes that feel a little less expected than the typical morning-of look. There’s a simplicity to the pieces that makes them beautiful in photos without feeling overly styled for them. And really, that’s the appeal: they feel special enough for your wedding morning, but still like something you might have found and fallen in love with regardless.
Bocan
There are robes you get ready in, and then there are Bocan robes. The London sleepwear label does a particularly beautiful version of the classic bridal pairing, with robes worn over coordinating underdresses for a look that feels very much made for the ritual of getting ready. Some are sheer and romantic, others come covered in florals, and there are plenty of options beyond bridal white. Bocan has a particularly strong focus on brides, so this is one to know if you want the full getting-ready moment rather than simply something nice to wear while doing it.
Cami NYC
Cami NYC has been making the case for wearing your camisole outside the house since 2013, so naturally, the New York label has plenty to work with for a wedding morning. Its signature white cami with a pair of shorts is an easy place to start if you want to keep things simple, but the offering has expanded considerably beyond the piece that made the brand a staple. There are long, fluid skirt sets and button-downs finished with delicate trim, plus dresses if you want something that reads a little more polished in photos. It’s a classic for a reason, and one of those brands where it’s genuinely difficult to go wrong.
Carine Gilson
Carine Gilson is about as close as loungewear gets to couture. The Belgian designer has been working from her Brussels atelier since the 1990s, creating pieces with the kind of incredibly fine detailing you want to look at up close. The robes alone are extraordinary, often paired with coordinating slips and finished with intricate appliqué that feels closer to the craftsmanship you’d expect from an evening dress. This is unquestionably a splurge, but if there were ever a morning to justify one, your wedding might be it
The Garment
For brides who want something that doesn’t feel particularly bridal at all. The Garment is a good choice. Founded in Copenhagen by Sophia Roe and Charlotte Eskildsen in 2020, the label is known for pared-back wardrobe pieces informed by vintage clothing, and that point of view translates particularly well to the morning of. A floor-length dress with delicate trim feels romantic without slipping into lingerie territory, while the coordinating separates are polished enough to become part of your actual wardrobe afterward. This is less about finding something to lounge around in and more about finding a really good outfit that happens to be perfect for getting ready.
Lee & McCabe
Lee & McCabe is a newer name worth having on your radar. Founder Lea Tiffany McCabe came up with the idea after her own 2023 wedding, when she found herself investing in bridal outfits she knew she might only wear once. Her answer was a tightly edited collection of feminine dresses designed with life beyond the wedding in mind. And the concept really works: the pieces have the ease and romance of a slip without feeling like lingerie, which makes them particularly lovely for getting ready. A quick scroll through the brand’s Instagram suggests brides have already caught on.
Fleur du Mal
You probably already know Fleur du Mal for what you might be wearing under the wedding dress, but don’t leave the site once you’ve found it. The brand’s bridal offering brings its signature slightly provocative point of view to getting-ready clothes too. You can go surprisingly tailored with a smoking jacket and matching trousers, or stay closer to Fleur du Mal territory with a camisole and coordinating shorts. Either way, it’s sexy without turning the whole morning into a lingerie shoot. And since you may already have a Fleur du Mal tab open during wedding shopping, consider this permission to keep browsing.
Christine Lingerie
Christine Lingerie has been doing bridal since long before getting-ready outfits became quite so photographed. The Canadian label dates back nearly 50 years and actually began with custom bridal pieces before growing into the lingerie and loungewear collection it is today. There’s an unmistakably vintage romance to its slips and kimonos, but what really caught our attention is that the brand still offers bespoke pieces. For a part of the wedding wardrobe that can otherwise feel fairly off-the-rack, having something made specifically for you feels especially lovely, and gives you a pretty good reason to keep it forever.
For Love & Lemons
For Love & Lemons has long been known for a very particular kind of romance: vintage-inspired dresses, lingerie influences and plenty of delicate detailing. And lately, the brand has gotten particularly good at it. Its bridal collection feels like a natural extension of that world, with proper dresses sitting alongside robes and pieces designed for the hours before you put on the gown. There’s also no need to stay strictly in bridal white. Some of the prettiest options come in soft pinks and blues, which might be even more fun for the morning of.
Kat the Label
Jordyn Woods recently made a very good case for Kat the Label as a wedding-morning brand, wearing its Olivia Set with the Madeline Robe while getting ready for her wedding. The Australian intimates label is particularly good at those little coordinated looks that feel romantic without becoming overly fussy, with mini slips and short sets in the mix too. Prices are relatively approachable, especially considering how polished everything looks, so it’s also a good one to know if you’re shopping for more than just yourself.
Show Me Your Mumu
Show Me Your Mumu knows its way around a bridal party. Started by two friends in California, the brand has become particularly well known for its bridesmaid and bridal collections, including plenty designed specifically for getting ready. The pajama sets feel playful and current, while there are robes and slips if you want to go a little more traditional. It’s also an especially good one if you’re shopping for your bridesmaids, with coordinating pieces that make the group photos feel pulled together without putting everyone in exactly the same thing.
