Born from founder Shona Joy Thatcher’s hand-painted designs, the brand celebrates artisanal craftsmanship and timeless nostalgia, deeply rooted in authenticity and integrity. Evoking a uniquely Australian aspiration, we celebrate the duality of the coastal-to-urban lifestyle through each design serving as a love letter to the eternal summer, radiating exuberance and the joy of an unmistakably optimistic spirit.
Each piece transcends timelessness and seasonality, appealing to a diverse customer and embodying a distinctive synergy of simplicity and sophistication.
Their commitment is to develop well-crafted and timeless pieces that are designed to celebrate life in, and which will be treasured for years to come. Their responsible business journey is built on the foundations of People, Product, and Planet. Each of these pillars is carefully laced with their core focus on empowering women, protecting oceans and conserving nature.
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