Every year, the color of the year sets the tone for design and fashion trends. In 2024, the color of the year is sure to make a statement, alongside other trendy choices that are set to dominate the year. From bold and vibrant hues to calming and soothing tones, 2024 is set to be a colorful and exciting year for design and fashion. We have decided to take a look at the top color trends and how you can incorporate them into your life: from style and makeup to décor and home design.
Pantone Color Institute
The Pantone Color Institute is a world-renowned authority on color and provider of professional color standards for the design industries. It was established in the 1950s and has since become the leading source for color trends, forecasting, and color matching systems. The Color Institute is responsible for selecting the Color of the Year, which has become highly influential in the worlds of fashion, home decor, product design, and graphic design. This annual announcement sets the tone for color trends and influences the direction of creative industries worldwide. With its broad reach and influence, the Institute plays a significant role in shaping the visual trends, and their expertise in color continues to be a vital resource for designers, manufacturers, and creative professionals across various fields.
Color of the Year 2024
We were all excited to finally discover the Color of the Year 2024. This year's choice of the Institute might have amused someone — Peach Fuzz was the one. Future Year’s Color is always an anticipated announcement that sets the tone for creative industries of all sorts. The Color of the coming Year is a gentle and appealing peach shade, which can give a special feeling of kindness and tenderness. The color's motto on the institute's website is "Embrace the Warmth". This cozy and heart-warming color really sets the mood for positive emotions. The appeal of this peach shade lies in the fact that it transitions very smoothly and delicately from light orange to softly pink. Also the color peach fuzz has that subtle but very familiar nostalgic vintage vibe to it.
From Yellow to Persimmon
Warm and sunny hues, along with the aforementioned Сolor of the Year 2024, will take the spotlight. All tones of peach and yellow are often associated with positive emotions. It can evoke feelings of warmth, softness, and a touch of nostalgia, while more vibrant tones may bring a bold and vibrant energy. Yellows are often linked to happiness, positivity, and optimism. In uncertain times, such colors can serve as a source of comfort, joy, and hope, making them appealing choices for design and fashion. This tendency is also connected to the general trend towards nature-inspired and sustainable living. Peach hues draw inspiration from the soft tones of fruits and flowers, while persimmon reflects the warmth of autumn and the changing leaves. Yellow is reminiscent of sunshine and bright blooms, connecting people to the natural world. Peach shades have already conquered fashion in 2023, and delicate yellow almost butter colors have become and will continue to be a trending choice for walls and decor.
Blue is Back
Baby blue, ultramarine, denim, royal blue, sapphire, aquamarine and turquoise — all shades of the one and only color are back at the top of the trends. They are associated with a sense of tranquility, calmness, and serenity. Lighter shades like sky blue and baby blue can create a peaceful and airy atmosphere, while deeper blues like navy blue can add a touch of sophistication and depth. These calming properties make blue a popular choice for interiors and fashion, especially in creating intimate spaces. Blue is also often regarded as a classic and timeless color. Its association with sophistication, elegance, and tradition has established it as a staple in both formal and casual settings.
Browns
Brown shades have been making a major comeback in the fashion world. From warm, neutral tones to rich, chocolate hues, the brown color palette has been dominating runways and street style alike. One of the reasons for the resurgence of brown shades is their versatility. Whether it's a cozy sweater, a pair of stylish boots, or a chic handbag, brown can easily be incorporated into any wardrobe and mixed and matched with other colors. The earthy and natural quality of brown shades also aligns with the current trend of sustainability and eco-conscious fashion. Brown tones evoke a sense of warmth and connection to the natural world, making them especially appealing in a time when people are seeking comfort and a sense of grounding.There is also a strong trend in the makeup world for deep and warm shades of brown. Latte-style makeup, for example, was very popular in the summer of 2023 and will continue to be so in the coming year. The current trend for suede fabric in fashion and accessories can also be attributed to the massive return to brown obsession.
@gianfrancofrattini , @superficialdolls
All Tones of Red
All shades of red have emerged as the most popular and trendy colors in the fashion world this year. This deep, rich shade, reminiscent of red wine and blood, has captured the attention of designers, influencers, and fashion-forward individuals alike. Be ready to love it in 2024! One of the reasons for red's popularity is its luxurious and elegant appeal. The deep, dark hue of it exudes sophistication and adds a touch of opulence to any outfit. Whether it's a statement coat, a pair of sleek heels, or a flowing evening gown, reds bring a sense of refinement to any look. The popularity of it can also be attributed to its ability to make a bold statement without being overpowering. It's a strong color that can easily become a focal point of an outfit, adding depth and character to any look. From the runways to the streets, reds have been seen in a variety of clothing and accessories, proving its status as a fashion trendsetter. Red nails, shoes, bags, and even hair — there are many ways to incorporate this color into your look. It will always be the go-to shade that will be both a symbol of warmth and comfort, as well as style and elegance.
Pink Nostalgia
No one can definitely be against this trend, we here are very much in love with pink! Maybe thanks to Barbiecore or general nostalgia, pink has been making a comeback into fashion, makeup and home décor. Traditionally associated with femininity, pink has broken free from its stereotypical image and has become a versatile and gender-neutral color choice. One of the reasons for the resurgence of pink is its ability to evoke a sense of joy and optimism. From soft hues like blush and rose to bolder shades like hot pink and fuchsia, this color range offers something for everyone and has the power to uplift any outfit. Pink has also gained popularity for its inclusivity and diversity, with individuals of all genders embracing the color as a bold and empowering choice. This move towards breaking traditional gender norms has opened up a new world of possibilities for pink in fashion, leading to increased experimentation and creativity in styling. Especially popular in 2024, both in the wedding world and in the world of fashion and lifestyle, will be all sorts of ultra bright shades of pink that are memorable and create a lasting impression.
Dusty Black
Yeah, we're not going to be very original here. From dark gray to dusty black, all these colors will be unmistakable in 2024, as they always have been before. Both in fashion and in the world of interior design, opting for dark but luxurious colors will be a total win. They epitomize the best of everything: elegance, sophistication and style. These are not outdated colors, they are eternal and immortal. It can be easily incorporated into any outfit, whether it's casual, formal, or somewhere in between. Black is a color that effortlessly transitions from day to night and pairs well with virtually any other color, making it an essential and reliable choice in fashion. Black is often associated with a sense of mystery and power, making it a go-to choice for those looking to be bold and confident. Even in the wedding fashion world, black is no longer being left behind and considered an inappropriate color. When combined with other contract colors, such as red or bright pink, this shade can become not just a stylish solution, but a true fashion statement.
@edeniquefloraldesign , @coperni
Deep Greens
Deep greens are definitely having a moment right now. It seems like everywhere you look, from fashion to interior design to food, deep greens are the color of choice. This rich and regal shade of green has made its way into the spotlight, and it's easy to see why. In fashion, deep greens are a bold and luxurious choice. Whether it's a deep green dress, coat, or accessories, this color exudes sophistication and elegance. It can be paired with other rich tones like burgundy and navy for a sumptuous and opulent look, or with neutrals like beige and cream for a more understated and classic style. In interior design, deep greens are being used to create dramatic and moody spaces. From dark green walls to plush velvet green sofas, this color adds depth and drama to any room. It can be paired with brass and gold accents for a glamorous look, or with natural wood and earthy tones for a more modern and organic vibe.
