@karinasantosphoto, @cupidcontentco
Social media has seamlessly woven itself into the fabric of our lives. Whether it's sharing significant moments or simply spreading joy, platforms like Instagram and TikTok have become our go-to. And when it comes to something as special as a wedding, the urge to share in real-time is irresistible. Enter: wedding content creators.
To learn more about this emerging service, we sat down with Arianna Arnett, owner and founder of Cupid Content Co., a wedding content creation company based in Southern California and serving worldwide. With a background in fashion and lifestyle content creation, she spent her two-year engagement sharing her wedding planning journey on social media, where she fell in love with all things bridal. Arianna launched Cupid Content Co. in June of 2023 and now, alongside her team of content creators, she captures the love stories of couples around the world in a raw, authentic, and organic way. Who better to answer all our burning questions and walk us through how it all works...
Role of a Wedding Content Creator
A wedding content creator is a professional wedding vendor dedicated to capturing the behind the scenes of your wedding day on an iPhone. We document it all – from the big moments to the little in-between ones, from the design details to the guest perspective moments that you might miss – and deliver the content to couples within 24 hours. You can expect to receive hundreds (or thousands!) of raw iPhone videos and photos, plus edited videos perfect for posting or just looking back on.
Not a Replacement, but a Great Addition
It’s important to note that wedding content creators aren’t necessarily a replacement for your professional photographers and videographers, but an addition to your media team. We are in no way there to compete with your photographer! We’re there to provide an additional angle that’s both candid and raw, as well as tailor-made for the social media world that we live in.
As a 2023 bride myself, I had incredible photographers and videographers for my wedding and yet I still felt like there had been this missing piece from not having iPhone footage of all the BTS. I started Cupid Content Co. a few months after my wedding to document other brides’ weddings in a candid, authentic way that I wish someone had done for me. Your wedding day truly does go by in the blink of an eye, and investing in documenting all of those special memories is something you’ll never regret. Having the behind the scenes moments of your wedding captured by a content creator is the perfect complement to your professional photos and video – each provides a different perspective and medium for you to look back on and remember forever.
Major Benefits
First, it's a raw, candid look at your wedding day. Hiring a wedding content creator allows you to look back on your day through a more candid lens. Contrary to popular belief, you don’t have to be an influencer or social media guru to hire a wedding content creator! The raw, unedited nature of iPhone footage is the perfect way to easily look back on all the special little moments that can so easily slip by.
Another beautiful thing is that you can immediately relive your wedding day. Gone are the days of texting your guests the next day to ask them for any photos they snapped during your wedding. Hiring a wedding content creator means receiving your content immediately, usually within 24 hours or sooner. Having your wedding content to look back on, post, and relive is the perfect way to tide yourself over while waiting weeks to months for your final gallery and video edit from your photographer and videographer. I know how exciting it would have been for me to have received all of my wedding day memories so soon after my big day!
Besides, having a wedding content creator allows yourself, your friends and family to be present. One of my favorite things about being a wedding content creator is knowing that my work allows my couples and their loved ones to be fully phone-free and present on their special day. There’s a common misconception that wedding content creators turn your wedding into a “content day”, when really it’s such a beautiful service for brides to unplug, stay present, and know that every single moment of their special day will still be captured.
When to Book
I typically recommend booking your wedding content creator alongside or after you hire your photographer and videographer, in order to ensure that their styles align. Despite content creation being new to the wedding industry, wedding content creators are booking up quickly – especially given the rise in demand as our services become more and more popular. Reach out if you’re interested in hiring a wedding content creator to make sure you can lock in your dream team!
@karinasantosphoto, @cupidcontentco
Things to Keep in Mind
Finding a wedding content creator who aligns with your vision for your wedding content is crucial to finding the right fit for your day. When interviewing content creators, make sure you ask them the following questions to learn more about their approach and processes.
Ask Them To Define Their Style
Like any wedding vendor, each wedding content creator has a slightly different style and approach to wedding content creation. Are the trending TikTok’s and transitions important to you? Are you looking for a more fly on the wall, organic approach to documenting your day? Think about what feels most authentic to how you want your day to be documented, and find a wedding content creator whose style matches yours.
Enquire About Their Gear
Your wedding content creator should come prepared with all the gear needed to capture your day, from ring lights to charging packs to stabilizers and more.
Gauge Their Collaboration Approach
Any seasoned wedding content creator will know how to work seamlessly and professionally with your photographer and videographer. Ask your wedding content creator what their approach to working with your media team is both leading up to the wedding and on the day of. Above all, make sure everyone on your media team is on the same page and ready to work together to make sure it’s the best possible day for you!
Discuss the Content & Delivery Time
Make sure you know the deliverables you'll be receiving for each package. Most wedding content creators offer different packages, capturing hundreds of iPhone clips throughout your day (what we call "raw content") along with a specific amount of edited content. What kind of edits do they offer, and what do they entail? Are there any add-ons that you're looking to tack on, like extra events or additional edits? Find out what you'll be receiving from your wedding content creator, and what their standard timeline is for content delivery. Most wedding content creators deliver raw content within 24 hours, with timing varying based on the amount of edits included in your package, travel, etc.
Make Sure You Connect
Finally, and perhaps most importantly, make sure that you genuinely connect with your wedding content creator as a person in addition to connecting with their work. Your media team, including your content creator, are the only people you’ll spend just as much time with on your wedding day as your fiance! Finding someone you love and can envision spending your wedding day with will make the experience (and the content) that much sweeter.
