World-renowned stylist and costume designer Kate Halfpenny founded Halfpenny London in 2005, and the British brand has been rewriting the rules of bridal fashion ever since. From the very beginning, its mission has always been to empower women to feel like the best versions of themselves on their most special day. Season after season, Kate and her team find smarter ways to reinterpret modern romance, balancing bespoke bridal traditions with aspirational design. Each collection, which is lovingly made at the house's London atelier, brings softness and structure together in carefully considered designs. Fluid draping, refined corsetry, luxurious fabrics, as well as modular silhouettes give brides the freedom to mix, match, and put their own spin on classic bridalwear. For Spring/Summer 2027, Halfpenny London continues to push its creative boundaries with the introduction of Marguerite, featuring four new styles, all inspired by a single embroidered daisy.
A New Way to Think About Bridalwear
The modern bride has so many faces. Some dream of making an entrance in a dramatic, voluminous skirt before changing into a sleeker number for the reception. Others can't quite picture themselves in a traditional wedding gown at all. And that's the beauty of bridal fashion today—there's no single way to be a bride. Halfpenny London has embraced this freedom of choice since its earliest days, championing a more flexible approach to wedding dressing that allows women to experiment with different looks and, most importantly, wear what feels right for them.
With its signature bridal gowns and separates, the brand makes it possible to create multiple looks by layering and combining corsets, skirts, sleeves, and overskirts. The latest addition, Marguerite, puts this idea into practice with four new styles designed to give brides even more room to play with their wedding wardrobe. “Brides already have so much choice, and I didn't want to add to the noise just for the sake of a trend. So instead of a whole new collection, we made four beautiful pieces that work with the collection that brides already love,” explains founder Kate Halfpenny. “A new way to wear Halfpenny, not a replacement for it. Sometimes the most special things are the small, quiet ones.”
“Brides already have so much choice, and I didn't want to add to the noise just for the sake of a trend. So instead of a whole new collection, we made four beautiful pieces that work with the collection that brides already love”
A Little Daisy with a Bigger Story
The Halfpenny London Spring/Summer 2027 launch started with a flower. A marguerite, to be precise. Named after the French word for daisy, the new release was inspired by a handmade flower that Kate came across at a spring fair and simply couldn't take her eyes off. Its tiny center was made of French knots, carefully stitched by a single maker. There was something about the simplicity of it that caught Kate's attention, and that chance discovery eventually led to four new designs: The Olea, The Altea, The Kit, and The Ilse, each meant to complement the house's existing pieces and bring fresh possibilities to the Halfpenny bridal wardrobe.
In the Victorian language of flowers, the daisy symbolized discretion and love kept close. The new chapter takes this sentiment to heart, finding beauty in the smallest details while still embracing the bold fashion statements Halfpenny London does so well.
The Art of Bridal Versatility
One look for the ceremony, another for the reception? Marguerite opens up possibilities that go well beyond a traditional outfit change. Take the new Altea gown, for example. Featuring a lace corset, a softly scooped neckline, and figure-hugging silhouette, it's beautiful on its own, but a few styling changes can give it a completely different character. It's also one of Kate's personal favorites, especially when paired with the Han Waspie. “Altea is so soft on its own, all drape and lace, with sleeves you can slip off when the dancing starts. Then you add Han and suddenly there's shape and structure and a bit of attitude. I love that it's still the same dress, just a different side of her.” For something a little more dramatic, there's the new Ilse overskirt, which adds generous extra volume and beautiful draping to the simpler, halter-necked Daphne dress. Crafted from lightweight duchess satin, it creates a sculptural silhouette that can be removed to reveal the sleeker dress beneath.
The new arrivals join some of Halfpenny London's best-loved signatures, including the Okotan corset and skirt; the duchess satin Serenity; and the Mayfair, with its gorgeous silk organza ruffles. As Kate Halfpenny shares, “Everything is built to work within our modular system, so each new piece interchanges with designs a bride may already love.” Corsets, overskirts, shrugs, sleeves, and veils can all be styled in different combinations, making it easy for brides to switch things up as the day goes on.
“Everything is built to work within our modular system, so each new piece interchanges with designs a bride may already love.”
Behind the Seams
As with everything Halfpenny London creates, Marguerite shows just how much thought and craftsmanship go into every design element. Each piece is made to order at the brand's atelier and carefully finished by hand, with strong attention paid to how the garments look, fit, and feel. Corsetry remains one of the brand's greatest strengths, and the new Altea gown offers an interesting look at the construction behind it. “With Altea we've made the base of the corset visible, so you see the structure that supports you, softened by a crepe lining that keeps the gown feeling light against the body,” Kate Halfpenny reveals.
The fabrics themselves deserve a closer look. For Spring/Summer 2027, Kate and her team have worked with delicate French lace, liquid-like crepe-back satin, duchess satin that drapes almost like a sculpture, and the house's signature Mikado fabric. The Olea gown, cut on the bias, allows the satin to drape naturally around the figure, while the minimalist Kit corset has a different character. Made from Mikado, which Kate describes as “smooth and beautiful like armour but make it fashion” it pairs perfectly with Halfpenny's extravagant Riri skirt, originally designed for pop icon Rihanna.
The Halfpenny Bride
So, who is the woman Kate Halfpenny imagines wearing her designs? “She's quietly confident. She doesn't need to be the loudest person in the room to be unmistakable. She cares about the detail, the placement of a stitch, the way the fabric falls, and she wants to look entirely like herself rather than a version of someone else,” the designer shares.
Kate has a name for this kind of bride: “She's a spirited romantic. She trusts her own instinct, and she wants a dress that will live beyond one day.” And perhaps that's what makes Halfpenny London so special: the freedom to be yourself, have fun with fashion, and choose pieces that deserve more than just one beautiful moment.
