Valeria Pitarresi
Choosing your wedding vendors requires an attune attention to detail, an eye for understanding the subtle nuances and character reflective in each talent's work that truly define their skill, experience and artistic flair. This is especially true when it comes to finding your perfect photographer or videographer — the one who will be there in every moment throughout your special day, capturing the tears, the laughs, the kisses and the fleeting candid moments through it all. It's important to find someone who is not only a master at their craft, but someone who you equally click with creatively and personally for the best results. To help guide you on this challenging yet incredibly exciting journey, we sat down with Valeria Pitarresi, an Italian wedding photographer, who shared her invaluable expert insights and advice.
Key Considerations
Firstly, remember that your photographer will be with you throughout the entire wedding day. This does mean, to me, that you have to consider the person and their personality. Sometimes, couples overlook this aspect and focus solely on the style, but the connection between the couple and their vendors are crucial. In this sense, it could be valuable to learn more about your photographer, not just for the content they produce, but also to understand how they talk about it. You can read their interviews, post captions and stories they share, or request a video chat. There are many ways to get to know the person behind the lens and determine if you would feel comfortable and reassured having them around.
On the other hand, I believe that style is the second most important thing to consider, depending on your vision and tastes. If you're a shy person, you might prefer candid photography, while an editorial style could make you feel like a cover star surrounded by paparazzi on your wedding day. Always keep in mind that your wedding photos will be the only thing that remains after your big day, so don’t make the mistake of trying to save money on one of the most important aspects of your wedding.
Lastly, but equally important, consider the experience level of your photographer. While you can certainly choose a photographer in their first year of activity, do so knowingly, and select them because you feel confident in their abilities.
Do Your Research
When you have a clear idea about when you will get married, it could be a good decision to start researching photographers and exploring the different styles that exist. This will help you understand which one is your favorite and more aligned with your vision. In my opinion, once the venue is officially booked, you should secure your photographer as soon as possible. There are no strict rules, but booking a year in advance is often the best timing. The more you delay, the higher the chance that your favorite photographer will already be booked.
Explore Photography Styles
Photography style should suit your tastes and personality, not just your wedding, in my opinion. A common mistake is when people ask me if I've already worked in a certain venue. As a photographer, my work shouldn't depend on the venues, the style of the wedding, or the mood. A good photographer should be able to shoot in any situation.
You don't have to search for a copy of weddings you've seen on social media. Instead, look for a wedding photographer whose images resonate with you. Make sure to review their portfolio and Instagram feed to understand if their style speaks to you and if their work moves you emotionally.
Please don't just follow trends but take time to reflect on yourself and what makes you feel comfortable. For example, don’t choose a 100% editorial style that heavily relies on flash just because your best friend says it's the latest trend. While it may suit them, it might make you feel uncomfortable and awkward. Explore different styles and then select two or three photographers who represent those styles.
Connect With Your Photographer
Honestly, I don't really enjoy it when a call turns into an interview for the photographer. Typically, you can find 99% of the information on photographers' websites, including pricing guides, as well as interviews linked in their Instagram bios. If there's something more you need to ask, feel free to do so, but also make sure it's a pleasant experience for getting to know each other.
You'll gain more interesting insights from a relaxed conversation than from a checklist of questions like "do you make couples pose?" If this isn't clear from the photographer's website or social media, it might indicate some confusion on their part. It's worth considering whether this lack of clarity is a good sign for you, and if it's worth scheduling a video call just to clarify something.
Understanding Wedding Photography Pricing
Personally, I have a few packages that vary based on the hours covered and the number of photos delivered. I also offer extra services that you can add at your convenience, such as the welcome dinner or day-after shoot, as well as additional film coverage (I include a mix of film photos in each package), an extra shooter for larger events, video services, and a few more options.
Pricing is certainly influenced by various factors such as taxes that play a major role in determining it. Another thing to consider is how many weddings the photographer takes on annually. It's not the same if they shoot 50 weddings each year (which could result in lower prices) compared to only just 10. Moreover, the type of equipment used, such as film (which can be a costly entry), subscriptions to various blogs, and, last but not least, portfolio and experience. These all aspects contribute to pricing considerations.
"Red Flags" To Look Out For
It's a red flag if you look at a photographer's portfolio and find that there's no consistent vision. Another important indicator is when you don’t feel a connection with the photographer during a video call. We are human, so it's natural to feel a connection with some people and not with others.
Advice for Couples on a Tight Budget
If you've already trimmed your budget and photography expenses remain tight, consider looking for a talented but less experienced photographer who aligns with your vision and preferred style. They might not have as much experience or a fully developed portfolio yet, but they could be a perfect fit.
