We've been drip-fed and teased heart-achingly beautiful fashion bridal moments from Jacquemus for seasons now (who could forget the dreamy ivory looks amongst the wheat fields for the Spring '21 runway, or the lacy micro bridal bloomers at Versailles for Fall '23!). The writing's been on the wall, to say the least, so it's no surprise that the brand has taken the leap into weddings, releasing Le Mariage, a ready-to-wear collection dedicated to all things love. Destined for the bride, groom, bridesmaids, wedding guests, and honeymooners alike, the collection features a myriad of silhouettes and accessories fluid for any occasion, all available to shop online. The campaign shot by the moody seaside of France with the chicest diverse cast (we love to see it!) making up the coolest wedding party gang we long to be a part of. For us here at THE WED, it's always exciting to see fashion designers shaking off the stigma of 'bridal' and embracing the category in their own unique language. It's been a long time coming, and we're here for it.
Photos courtesy of @jacquemus