Kyha Bride continues to blur the lines between fashion and bridal, rewriting the script of modern bridalwear. Founded by Kyha Scott, the label takes its cues from the runway, channeling a strong, style-forward attitude. With its newest collection, Chroma, the brand brings the warmth and sun-soaked energy of Australia’s east coast into 2027 bridal. Following last season’s poetic, Vietnam-inspired Waterlines, Chroma shifts the mood, drawing from the high-contrast glamour of 1980s beach culture.
White sand, vivid blue skies, sculptural silhouettes, and flashes of saturated color run through the collection, creating a visual language that balances minimalism with bold expression. This duality carries through into the construction, where Chroma plays with opposing textures and forms, layering structure against movement and matte against shine.
Exclusively invited to experience the collection firsthand in New York, THE WED met up with Kyha Scott for an insider look at the inner workings, inspiration, and muse behind Chroma.
Talk us through the core inspiration behind Chroma. What was the starting point, and how did it evolve throughout your design process?
Our inspiration always begins in the natural world. With Chroma, it started with the white sands and azure waters of Australia’s remote beaches. When imagining these raw, saturated landscapes, I was drawn similarly to the high-contrast glamour of 1980s beach culture — together, they formed the basis of Chroma.
Your collections are consistently rooted in a strong sense of place. What first drew you to this season’s destination, and how did that connection translate into the pieces?
Curiosity about both culture and landscape is integral to our design process. For Chroma, I looked inward to Australia and, through this process, was drawn to the country's east coast. There is a raw and unmatched beauty there: sculptural, almost blinding white sand meets endless blue skies; minimalism collides with bursts of vivid color. That tension became the core of the collection.
"Our inspiration always begins in the natural world. With Chroma, it started with the white sands and azure waters of Australia’s remote beaches."
What fabrications or construction techniques shaped the direction of Chroma?
The aim was to explore how fabric, form, and light work together. Each fabric carries its own dialogue, whether it is silk satin holding light or chiffon catching and diffusing it. Combine this with architectural draping and form-fitting corsetry, and the collection becomes one which both nods to the past and looks to the future.
What are some of the intricate details brides might miss at first glance?
One of our principles in the design process is a commitment to craft— and the techniques that make the pieces feel effortless, yet a celebration of the female form are sometimes hard to spot. In this collection, the couture-level corsetry feels like an artform. The construction behind the architectural gathers, folds, and draping took much consideration from our development team. Even the internal finishes — how the gowns are created to feel as you wear them — are details I am hoping brides enjoy.
"The aim was to explore how fabric, form, and light work together."
How did you approach silhouette this season, and what felt important to refine or explore further?
Chroma was an opportunity for us to explore some new territories — dramatic full and A-line skirts all have considered details that sets them apart from previous collections. Similarly, we have offered more off-shoulder and strapped neckline options — and Chroma marks the return of a soft sweetheart neckline for the brand. At the same time, we have honored our foundations with relaxed and effortless pieces, fit and flare skirts, and separates.
Is there a specific look that encapsulates the essence of the collection for you? What makes it stand out?
It is always hard to choose one piece, but I think in this collection I am most drawn to Arlo for its most quintessential Kyha aesthetic — effortless and modern, minimalistic silhouette and understated drama with an open back. Its double satin catches light in the most interesting way, and the draping at the back creates a statement.
"Chroma was an opportunity for us to explore some new territories — dramatic full and A-line skirts all have considered details that sets them apart from previous collections."
How does Chroma overall mark a shift for the brand?
Chroma is a collection that remains true to our core principles: outward-looking and original design, a strong commitment to craft, and a modern yet effortless aesthetic.
Yet, at the same time, with Chroma we have taken a fresh interpretation of the past — skirts with pick-ups and creamy ivory tones — as well as dialling up impact with voluminous hemlines and statement draping. This evolution creates space for clients looking for distinctive pieces that not only set them apart but also are an expression of their individual style.
