Flowers don’t just fill a space—they define it, setting the tone and transforming the atmosphere completely. Award-winning floral designer Lucy Vail puts it best: "When it comes to wedding florals, seasonality, sustainability, and artistry should go hand in hand. Flowers aren’t just decorative—they set the mood, capture the essence of the occasion, and bring an event to life." More than just arrangements, florals create a sensory experience—through color, texture, and scent—designed to linger in memory. Here, Lucy Vail shares her approach to crafting wedding flowers that feel intentional, immersive, and entirely your own.
Use Flowers to Tell a Story
Floral design is more than just arranging flowers—it’s about crafting an experience. Whether it’s the opulence of a candlelit dinner dripping in roses and pomegranates or the ethereal romance of a chuppah overgrown with delicate florals set against a historic Italian backdrop, every design tells a story. Think about how your flowers can set the scene for your day. Generally, we design with your story as a couple in mind first, then bring that into the setting of your wedding. Why is this space special to you? Are you interested in art? We could incorporate Renaissance-inspired designs. How does the architecture of the space make you feel? Let’s bring in the history and natural shapes of the location. What colors do you love, and what colors complement the space? These are all the questions we ask when we begin to paint your floral journey.
Let the Seasons Guide Your Palette
Seasonality plays a crucial role in both emotional impact and aesthetics. Spring’s joyful energy can be captured in delicate tulips and daffodils, while autumn’s warmth is embodied in rich, fiery hues cascading down a staircase. By embracing what’s naturally in bloom, you create florals that feel authentic, immersive, and in perfect harmony with your setting. Wedding florals don’t need to follow predictable trends of round bouquets and symmetrical arrangements. We embrace a more artistic, nature-inspired approach—experimenting with textures, unexpected elements, and sustainable materials to push the boundaries of floral design. Luxury floristry is evolving; we can still make a statement while remaining mindful of our environmental impact.
Working this way allows for boundless creative freedom. Without the limitations of floral foam, for example, we can design bespoke arrangements that go beyond the expected—imagine large-scale hanging installations of dried flowers drawing the eye upward, oversized paper blooms adding drama to an after-party, or tables adorned with fresh fruit and living plants. As florists, our palette goes far beyond what’s found on farms—it’s about layering texture, blending materials, and creating something entirely unique to you.
Design for All the Senses,
Not Just the Eyes
The magic of florals isn’t just in their beauty—it’s in how they make you feel! Scented blooms like garden roses and jasmine can transport guests to another time and place, while soft, cascading installations invite touch and movement. Fragrance, texture, and even sound (rustling grass or fluttering petals) all add layers to your event. For maximum impact, we opt to use locally sourced, seasonal flowers. By working with nearby growers, we can bring unique blooms to your wedding—ones whose stems curve and weave in ways that imported or industrially grown flowers do not. The effect is uniquely delightful, sometimes subtle, and completely transforms your florals into a living, breathing masterpiece. Locally grown stems also tend to be happier, fuller, more colorful, and far more fragrant! Often, the scent of the flowers we choose greets guests before they’ve even turned the corner and lingers in the room for days afterward. It’s an added layer of sensuality that elevates all designs—and it certainly gets everyone talking!
Create Impactful ‘Wow’ Moments
For wedding florals that truly leave an impression, scale and drama are key. Statement installations—whether oversized urns at the altar or an abundant floral arch—bring grandeur to a ceremony, while clusters of flowers in varied heights create dynamic, immersive spaces. The trick is to balance structure with movement—using architectural stems like delphiniums or foxtail lilies alongside lighter, airier stems such as ammi. The result? A design that feels both dramatic and dreamily romantic. When in doubt, we always advise our brides to focus their florals on a singular wow moment for each core part of the day, rather than scattering smaller arrangements throughout the event. While it might seem like a better way to get a full blanket of florals, the wow moments truly make the biggest impact—and they’re what your guests will remember most.
Make It Personal and Have Fun!
Most importantly, your wedding flowers should be a reflection of you. When we design, it’s about weaving your story as a couple into every detail. Whether it’s a single-variety bouquet of cosmos for an elegant, understated look or a riot of color bursting from every corner, let your personality shine through. The beauty of floristry lies in its creativity—there’s no need to follow rules or trends that don’t resonate with you. Forget symmetry, embrace spontaneity, and above all, enjoy the process. After all, flowers are meant to be celebrated, not confined. While the designs may only last a day or two, the memories they help create are meant to last a lifetime!
