The Flowerslinger is a floral design studio known for its sculptural, fine art approach to wedding and event florals. Led by husband and wife duo Brittany and Doug, The Flowerslinger blends storytelling, movement, and artistic design into every installation. Based in Arkansas with roots in New York City, their work defies geographic boundaries and challenges traditional expectations of what floral design can be. In this interview, we chatted with them about how their process comes to life, what it means to design without floral foam, and why their clients trust them to create something entirely original for their big day and beyond.
Tell us how you know floristry was your calling…
I didn’t grow up thinking I’d be a florist, but I’ve always been a creative. I started in fashion and editorial styling, which taught me how to see color, texture, and movement. When I found floristry, it felt like all the pieces of who I am—artist, storyteller, builder—clicked into place. It’s the most immediate, alive medium I’ve ever worked with, and it’s the only one that’s felt right.
In 2022, my husband Doug—who’s an award-winning creative director—officially joined me, and we’ve been building this together ever since. We bring different strengths to the table, but we share a creative language that shows up in everything we make. From the way we photograph and film to the way we design large-scale installations, it’s truly a collaboration. The Flowerslinger became even more us once we joined forces.
Your work is described as “fine art” and “avant-garde.” How do you bring that philosophy to life in a wedding setting?
We approach weddings like we would an installation or sculpture, thinking about how flowers can transform a space and evoke emotion. For us, “fine art” means intentional design—with every stem placed with purpose—using rare or unexpected blooms, playing with negative space, shape, and color so the work feels alive and layered. I want people to feel something when they walk into a room we’ve designed.
What does your full-service design process look like—from initial inquiry to day-of execution—and how do you maintain your artistic integrity throughout?
We start by getting to know our clients and how they want their wedding to feel. Then we build a concept rooted in their vision, but elevated through our lens. We handle sourcing, mechanics, installation, and strike—ensuring every element is intentional and foam-free. Maintaining artistic integrity means trusting our instincts, not replicating trends, and designing something that feels personal and alive, not just pretty.
What is one thing you think every couple should know before booking you as their florist?
That we’re going to create something unique for you—and that means trusting the process. We work best with couples who care about flowers, who see them as part of the story they’re telling, and who are open to letting us create something they haven’t seen before.
How do you translate your clients’ and couples’ stories into floral design?
We listen. We ask what moments they want to remember from their day. Then we translate those details into flowers, textures, and shapes that feel like them. Maybe it’s using blooms that remind them of home or building arrangements that echo the landscape where they met. It’s less about copying an inspiration photo and more about creating a feeling that is theirs alone.
Your portfolio spans industrial chapels, museums, estates, rooftops, and more. How does the venue inform your design approach?
Every venue has a rhythm and energy, and we design to honor that. If we’re working in a historic chapel, we might lean into the architecture with sculptural aisle pieces that feel like they’ve always been there. On a rooftop, we’ll design with movement to play with the wind and skyline. We don’t believe in forcing flowers into a space—we let the venue guide us so everything feels cohesive.
What’s a behind-the-scenes moment, design pivot, or logistics challenge that gave you a real sense of pride in your craft?
Honestly, what gives us the most pride is being able to execute large-scale, high-impact installations completely foam-free. Whether it’s a multi-day wedding or a sculptural build that has to last through heat, humidity, and hundreds of guests—we’re not compromising.
To us, there’s no excuse not to be foam-free in this day and age. It takes more planning, smarter mechanics, and a deeper understanding of how flowers behave, but the results speak for themselves. We’ve created large-scale installations that last for days—all without relying on floral foam. It’s not just better for the flowers and the environment—it allows for a more artful, natural movement that gives the work life.
Looking ahead, what’s next for The Flowerslinger? Are there dream venues, cities, or creative collaborations you’re eager to explore?
When we moved our studio from NYC to middle America—Arkansas—we kind of shook up the local industry. We love that we can be a source of inspiration for so many, even beyond our area, even when we aren’t in a major city. It’s proof that you don’t have to be in LA or New York to create impactful, artful florals that get people talking. We hope to continue inspiring others to find their authentic design voice—wherever they are.
As for what’s next, we’re growing our studio to take on more destination weddings, with weddings already back in New York, and we’re hoping that momentum continues. We’re excited to keep pushing florals into the art space—with installations, gallery shows, and collaborations that blur the line between floral design and sculpture. And we’re always looking forward to working with clients who value intentional, artful design.
