Natasha Schweitzer, Archana Thani
Before the proposal, there’s the saved folder. Whether it’s a secret Pinterest board, a tucked-away Instagram collection, or just a camera roll full of screenshots, we all have that little digital jewelry box of ideas — rings we love, cuts we’re curious about, and designs we can’t stop thinking about. These hidden folders are where all the best jewelry inspo ends up, and if you’re the kind of person who curates their sparkle long before they say “I do,” these accounts are the ones to follow. From diamond experts teaching the brilliance behind a perfect cut to designers and curators sharing ring inspo that could make anyone forget their budget, this mix of 11 educators, tastemakers, and cool-girl designers is redefining how we dream about jewelry.
Stephanie Gottlieb
One of the first jewelers to truly master social media, Stephanie Gottlieb knows exactly how to capture the imagination of today’s jewelry-obsessed. Her Instagram is a blend of diamond education, behind-the-scenes glimpses, and pure glamour — the kind of content that keeps her followers scrolling (and saving). Her videos balance sparkle with substance, breaking down everything from cuts to settings while introducing new styles and ideas along the way. It’s part education, part inspiration, and all allure. She launched Stephanie Gottlieb Fine Jewelry in 2013, building it into a brand that seamlessly merges craftsmanship with a digital-age sensibility.
Archana Thani
A longtime jewelry editor and tastemaker, Archana Thani brings a curator’s eye and a storyteller’s sensibility to everything she posts. Her content moves beyond sparkle, exploring the emotion, heritage, and craftsmanship behind each piece. You’ll find thoughtful commentary on design, styling, and symbolism — the kind of insight that makes you see jewelry differently. Elegant, informed, and deeply personal, her feed feels like sitting front row to a masterclass in meaning and adornment.
Eline Ewbank
With her signature calm tone and gemologist’s eye, Eline Ewbank has become one of jewelry’s most trusted modern voices. Her feed captures the essence of quiet luxury — with clean layouts, thoughtful insights, and styling that makes fine jewelry feel effortless. She breaks down the technical side of stones and settings in a way that’s informative but never intimidating, offering a blend of education and aspiration that’s rare to find. It’s no wonder she’s become a go-to for anyone looking to understand the art (and science) behind the sparkle.
GIRLS O’CLOCK
Founded by Trang Trinh, GIRLS O’CLOCK started in the world of watches and has evolved into one of fine jewelry’s most influential insider accounts. With an editor’s eye and a knack for uncovering what’s quietly shaping the industry, it’s where design meets discourse. Trang often goes behind the scenes with brands like Cartier and Piaget, offering an inside look at the latest collections and the creative stories driving them. GIRLS O'CLOCK's feed feels like the jewelry lover's dream wishlist — refined yet indulgent, effortlessly glamorous and deeply plugged into what’s happening now (and what’s next).
Julia Chafe
Julia Chafe began her career in her family’s wholesale diamond business before becoming a content creator with a sharp eye and genuine love for fine jewelry. Her feed covers everything from red carpet breakdowns of celebrity jewels to educational deep dives into stones like sapphires, rubies, and emeralds. With her roots in the trade, she brings knowledge and polish to a modern audience — smart, stylish, and refreshingly down to earth.
Bebe Bakhshi
With over a million followers, Australia-based Bebe Bakhshi has redefined how the world experiences high jewelry online. Through her Instagram page, Champagne Gem, she celebrates exceptional craftsmanship and natural diamonds with cinematic close-ups, vivid storytelling, and unmistakable glamour. As one of the earliest creators to bring fine jewelry to social media, she pairs old-world sophistication with a modern digital lens, blending education and escapism in a way that feels both aspirational and addictive. A true authority on all things diamond, her feed reads like a global moodboard for collectors and dreamers alike.
Leila Kashanipour
Leila Kashanipour’s feed offers a peek into her stylish world, where fine jewelry meets fashion, travel, and design. Her content moves from visits to diamond houses like De Beers to snapshots of the fine pieces she’s collected over the years, all captured through her elegant, effortless aesthetic. She also writes Behind The Carat, a Substack where she shares thoughtful reflections on craftsmanship, creativity, and the evolving culture of jewelry. It’s jewelry content with a fashion-editor’s polish — refined, modern, and endlessly scrollable.
Sophie Stevens
As Christie’s Head of Jewelry in the Middle East, Sophie Stevens offers a rare glimpse into the world of high jewelry few get to see. Her feed is a mix of exquisite stones, historic pieces, and expert insight — all captured through a detailed, up-close lens that reveals craftsmanship at its finest. Whether she’s sharing auction highlights or breaking down the stories behind the gems, Sophie makes the world of fine jewelry feel both exclusive and inviting. It’s a window into the intersection of heritage, artistry, and modern collecting.
Kira Kirby
A content creator and fine jewelry stylist, Kira Kirby’s feed feels like a cinematic love letter to light and texture. Her videos and stills are beautifully composed — soft focus, natural light, and an effortless sense of refinement. She has a knack for making jewelry feel like part of a lifestyle rather than an accessory, blending aesthetic storytelling with genuine passion for craftsmanship. Now a bride-to-be herself, her stunning engagement ring has become a fixture on her feed — a perfect reflection of her timeless yet unique modern style.
Threads Jewels
A curated arm of the personal shopping company Threads Styling, Threads Jewels positions itself at the intersection of discovery and desire for fine jewellery and luxury watches. With nearly one million followers on the parent platform, the account serves as a trend-forward edit of up-and-coming and cult jewellery labels — the kind of feed where scroll turns into “save now, buy later.” If your saved folder tends to lean toward must-have rather than just dreaming, this is the page to keep on your radar.
Liza Urla
Part gemologist, part globe-trotter, Liza Urla has turned the art of jewelry discovery into a lifestyle. Through her Instagram account Gemologue, she takes followers from couture shows to gem fairs, uncovering everything from rare stones to runway-ready statement pieces. Beyond her feed, she advises brands on design and marketing, curates for auction houses like Bonhams and Sotheby’s, and brings her audience along to new store openings and exclusive launches around the world. Her posts feel like postcards from the industry’s inner circle — equal parts insider intel and pure eye candy.
