In the age of Instagram carousels and “you had to be there” Reels, the wedding content creator has officially entered the chat. Their job? To capture the unfiltered, behind-the-scenes magic and package it into scroll-stopping clips. But with so many emerging talents, the real question is: how do you choose your content creator—the one who truly gets you? For that, we turned to Catelyn Concepcion, founder of The Content Bestie, who’s rewriting the rules of documenting weddings. Alongside her expert team, she transforms fleeting moments into forever memories, made to be relived, reshared, and re-loved.
Align on Style & Aesthetic
Your wedding day is filled with moments you’ll want to relive for years to come. That’s why it’s essential to find a content creator whose editing style, aesthetic, and overall approach align with your vision. Spend time reviewing their website, Instagram, or portfolio to get a true sense of how they capture details, whether you love a candid, documentary style, a romantic editorial vibe, or a fun, high-energy reel approach. The way they tell a story visually should feel like you.
Comfort is Key
Your content creator is one of the few people who will be by your side all day, capturing everything from quiet, emotional moments to the big celebrations. It’s so important that you feel comfortable and connected with them. Schedule an intro call or meet in person beforehand to ensure your personalities click. At The Content Bestie, we want every couple to feel like they have a built-in bestie by their side—someone who not only captures content but also helps keep the day fun, relaxed, and stress-free.
Look for Experience
with Weddings
Weddings are fast-paced, emotional, and filled with once-in-a-lifetime moments that unfold quickly. Having a content creator who is experienced in weddings means they know how to anticipate key moments, work seamlessly alongside photographers and planners, and adapt to unexpected changes with ease. Ask potential creators about their wedding experience, and request to see full-day coverage examples, not just highlight reels.
Understand What’s Included
Every content creator structures their services a little differently, so it’s important to understand exactly what your package includes. Will you receive short-form reels, behind-the-scenes clips, candid moments, or unedited raw footage? Clarity from the start helps set expectations and ensures you’re receiving content you actually want.
Ask About Vendor Collaboration
A good content creator knows how to work harmoniously with your entire vendor team, especially your photographer and videographer, without getting in the way. Ask how they approach collaboration on the day-of. The best content creators are team players who respect everyone’s role and ensure your vendor dream team works together smoothly.
Check for Backup Plans
Technology and travel can sometimes throw unexpected curveballs. Inquire about your content creator’s backup plans whether it’s coverage, an additional team member, or content stored safely throughout the day. Peace of mind matters, especially on such an important day.
Prioritize Communication
& Planning
A strong pre-wedding planning process sets everyone up for success. From timeline reviews to vision boarding, your content creator should be proactive in understanding your must-have moments, special details, and any surprises you have planned. We always make sure our couples feel heard and prepared, so that on the wedding day, they can simply enjoy.
Don’t Forget Personality Fit
Beyond skills and portfolio, personality plays a huge role. Do you want someone calm and unobtrusive? Outgoing and upbeat? Someone who can hype you up and keep your bridal party laughing? Your content creator’s energy will naturally influence your comfort level on camera. Choose someone who brings out your best!
Trust Your Gut
Sometimes, it all comes down to instinct. If you feel at ease, understood, and excited after your consultation, that’s a great sign. You want to feel like your content creator genuinely cares about your day, your story, and your experience. When you trust them fully, you’ll be able to relax and enjoy your wedding, knowing every candid, emotional, and joyful moment is being captured.
Remember, It’s Not Just
About the Content
Yes, you’re hiring a content creator to capture beautiful footage. But the best ones do so much more. We’re there to grab your bouquet for the sunset photos, fix your train, and hype you up during portraits. Our job is to make sure you feel supported, confident, and cared for every step of the way. The more you feel like you have a friend by your side, the more genuine and magical your content will be.
