This year, brides are embracing a spectrum of beauty trends, from the understated grace of the "no-makeup" makeup look to bold statements and surprising pops of color. These upcoming makeup and hairstyles reflect a dynamic palette of beauty choices, marrying tradition with contemporary flair. Whether you’re drawn to the look of soft, natural radiance or crave a dramatic touch, these ten trends, highlighted by the industry’s best beauty professionals, are here to inspire your most beautiful bridal look for 2025.
Ann Benjamas Liendo, Kylie Cosmetics
Pink Shimmers
Step into 2025 with a bridal makeup trend that’s equal parts romantic and striking, as makeup artist Tanja Marthy reveals the enchanting looks set to captivate brides next year, “Soft, romantic makeup paired with bold statement features, like a vibrant lip or shimmering eyes, is gaining popularity. Ariana Grande's Glinda inspired look, featuring soft pink tones, luminous skin, and delicate shimmer, exudes a magical, fairytale charm perfect for brides seeking a dreamy, enchanting style.” Prepare to craft your own enchanting look with a blend of radiant natural glow using soft highlighter, sparkling glitter, and a touch of romantic shimmer – a combination that promises to elevate your bridal beauty in 2025.
Mari Kuno, Leah Darcy, Aleksey Rado
Yoi Wan, Kylie Cosmetics, Sophia Tilbury
Smoky Rose
Makeup artist Ann Benjamas Liendo highlights an ultra-glamorous makeup trend for 2025 brides, sharing, “A major bridal beauty trend for 2025 will be soft blush tones paired with subtle smoky eyes. This look will be elevated by using eyeliner in and along the waterline for a refined and romantic touch, creating timeless elegance that complements a variety of bridal styles.” Consider pairing this makeup with a chic slicked-back bun and a timeless nude lipstick for a captivating, long-lasting look.
Skkn, Raoul, Anastasia Landtwing
Glowy Skin
Zurich-based makeup artist Tanja Marthy shares that 2025 brides should leave behind heavy foundation layers and matte, powdery textures. Instead, the spotlight shifts to fresh, hyrdated skin, subtly enhanced with minimal makeup for a radiant, natural glow, “A key trend for next year is "skinimalism," where brides are focusing on radiant, natural skin with minimal foundation and an emphasis on hydration.” Makeup artist and hairstylist Stacey Triplow also champions the timeless allure of natural skin as the pinnacle of 2025 bridal beauty, highlighting the elegance of natural tanning to enhance the radiant, effortless glow, "Glowing, glorious, and naturally sun-kissed skin is what's in demand. Brides are opting for skin-forward looks that showcase a healthy, believable flush."
Stacey Triplow, Tanja Marthy, Kylie Cosmetics
Yakovleva Muah, Tanja Marthy, Holly Broomhall
Authentic Styling
“2025 is going to see more people being confident in pushing boundaries and moving away from the traditional bridal norms. People are redefining what marriage means to them and so in turn are doing their special day in ways that speak to their personalities and passions. The norm for brides will be to look like themselves and to wear a level of makeup on par to what they're used to wearing,” says Australia based makeup artist Kate Squires from The Future Mrs. This shift reflects a broader trend among modern couples: a desire for their wedding to be a true reflection of their identity. For brides, this means embracing authenticity in their beauty look, opting for styles that feel natural and personal rather than a dramatic transformation.
Raoul, Anna Sokolowska, Alexandra Cooper
Bold Accents
Tanya Bures from Page Beauty encourages brides-to-be to embrace bold accents for the upcoming year, sharing,"Clients want to feel brighter without overindulging in bright makeup, and a sheer texture is the way to go. Choose a sheer matte poppy red or berry on the lips, a sheer pop of cherry or coral on the cheeks, or a sheer shimmer on the eyelids in pink, peach, or even lavender that’s gorgeous on brown eyes." Trendy colored eyeliners paired delicately with floral accents, offer yet another stunning way to push the boundaries of bridal beauty. Makeup artist, Anastasia Landtwing, also unveils another striking and trendy wedding makeup look, designed to captivate brides in 2025, “Metallic accents! Add gold, bronze or silver eyeliner on the waterline and everyone will be delighted with your makeup."
Kylie Cosmetics, Jabe, Pinterest
Holly Broomhall, Jabe, Juliette Alix
Polished Hair
Healthy, shiny hair is the foundation of any stunning bridal hairstyle, and it's becoming an essential element of 2025's top trends, as confirmed by wedding hairstylist Clare Moriarty from The Future Mrs: “For 2025, I think it’s all about the glossy, bouncy blowdry, sleek pulled-back buns with a bit of edge, and messy French twists reimagined with a modern, undone vibe. Brides are leaning more than ever towards luxurious, shiny, healthy hair, complemented by fresh, glowing skin which is having a real moment.” Whether you're thinking about chic bridal updos or hairstyles with dramatic veils, the health of your hair should come first.
Gentle Hair Dos, The Bridal Journey, Claire Moriarty
'No-Makeup' Makeup
New York-based makeup artist and hairstylist Maria Shevchenko observes that the beloved 'no-makeup' makeup look will flourish even further in 2025, redefining its essence. 'There will be more brides who say no to mascara, opting for a lash lift instead. I also think more brides will be focusing on pre-wedding skincare treatments and facials to minimize foundation usage.' Brides are encouraged to think beyond traditional wedding day makeup, opting for softer, natural-toned palettes that enhance their radiance—this approach ensures a flawless look that celebrates authenticity and natural beauty.
Aleksey Rado, Skkn , Aleksey Rado
Kate Squires, Irina Vorotyntseva, Maria Shevchenko
Glam Waves
Glam waves are making a comeback for modern brides, but with a fresh, effortless twist. Tanya Bures of Page Beauty affirms that the future of bridal hairstyles lies in reinventing classic looks, such as the glamorous waves of the '70s, with a modern twist – embracing lighter, more effortless textures for a fresh and contemporary take, “We’ve been seeing a softer version of glam waves that allows more movement, a variety of wave direction, that’s soft and feels natural. There’s still some structure with a smooth finish, but these waves feel more breathable, and allows the client to feel more carefree on her wedding day. Think 1970’s bombshell waves with a modern twist.”
