SYRN by Sydney Sweeney
SYRN by Sydney Sweeney
Sydney Sweeney is once again commanding attention – this time in the fashion world. The Euphoria star has officially launched her new lingerie brand, Syrn (pronounced "sye-rin"), and its debut is already making waves. According to the brand’s Instagram, the first drop – featuring lace-trimmed underwear and bras – sold out almost immediately, signaling strong demand and instant buzz. The first collection, titled Seductress, sets the tone for Syrn’s confident, sensual aesthetic. And Sweeney isn’t stopping there. The brand has already announced plans to roll out three additional collections – Romantic, Playful, and Comfy – suggesting that this launch is just the beginning of her larger vision for the label. Inclusivity sits at the core of Syrn’s identity. The debut range spans an impressive 44 sizes, from 30B to 42DDD, aligning the brand with the fashion industry’s growing push toward broader representation in lingerie.
True to form, Sweeney paired the launch with a headline-grabbing campaign. Following the attention – and controversy – surrounding her recent jeans advertisement, the actress once again leaned into spectacle for Syrn’s rollout. The nighttime shoot, filmed near the Hollywood Sign and featuring Sweeney decorating the iconic landmark with the brand’s bras, quickly sparked widespread conversation. The choice of location, known for its strict filming and access guidelines, only intensified interest in the brand and ensured Syrn’s debut would not go unnoticed.
SYRN by Sydney Sweeney
SYRN by Sydney Sweeney
SYRN by Sydney Sweeney
SYRN by Sydney Sweeney
SYRN by Sydney Sweeney
SYRN by Sydney Sweeney
