Anastasia Misko, Julien Fournie
In 2025, beauty is embracing a luminous return to the natural, the ethereal, and the effortlessly divine. Pinterest’s newly released Wedding Report reveals a powerful shift toward nature-inspired glam – think radiant, goddess-like skin that glows from within, minimal makeup that enhances rather than hides, and an overall aesthetic that celebrates authenticity. The “no makeup bridal look” continues to reign supreme among brides-to-be, while also sparking a new wave of “groom makeup”. Complementing this trend are hairstyles and nail designs that incorporate delicate organic details – floral accents, soft pearls, and bold yet intricate designs – all crafted to add dimension and romance without overpowering the look. Let’s take a closer look at Pinterest’s vision for 2025 bridal beauty – and step into a world where elegance is natural, and nature is truly breathtaking.
Floral Tresses
According to Pinterest's 2025 Wedding Report, one of the dreamiest bridal hair trends is blossoming – floral tresses are having a moment. Whether you're going full boho or channeling garden goddess vibes, this trend turns your hair into a living bouquet. From soft, romantic bridal styles with flowers to bold, leafy hair statements, there's no wrong way to wear nature in your hair.
Camri Hewie, Tabitha Bennett, Miyuki Isamu
Miyuki Isamu, Cosmos, Pinterest
It's easy to see why this trend is becoming bigger – fresh or faux, these botanical accents add instant magic to your look. Think intricate floral buns woven with baby's breath, roses or wild greens, or loose waves adorned with delicate blossoms for that effortless boho wedding hair flower feel. Whether you're walking down the beach aisle or through a blooming vineyard, floral details make every step a fairytale.
Oh, Maria Flores, Abhishek Gambhir, Yua
Alexis Mabille, Rodarte, Lov3struckmag
Ethereal & Goddess Glowy Makeup
According to Pinterest 2025 Wedding Report, the perfect bridal makeup is all about enhancing your natural glow – radiant, ethereal, and seemingly lit from within. This year’s beauty mantra celebrates skin that breathes, shines, and reflects joy. For warm or olive complexions, a soft bronze luminosity enhances golden undertones, while cooler skin tones can achieve a celestial glow with hints of pearl, pink, and icy highlighters. The key is subtle definition – accentuating natural contours and shadows with lightweight, light-reflecting products.
Sophia Sinot, Astа́nina Angelina, Valentina Li
Kylie Cosmetics, Yakovleva Muah, Aimée Twist
Opt for liquid and cream formulas infused with shimmer or radiance-enhancing particles. Dewy bases, glowing primers, and hydrating setting sprays help create that coveted glass-skin finish – fresh and camera-ready. And this trend isn’t just for brides. Grooms are embracing the no-makeup makeup movement too, choosing tinted moisturizers with a luminous finish, groomed brows, and a touch of lash definition to amplify their natural charm. Of course, true radiance starts well before the aisle. Couples are investing in pre-wedding skincare routines focused on hydration, brightness, and skin health. A consultation with a trusted dermatologist can help tailor a glow-boosting routine that ensures your inner happiness shines through on your big day.
Yakovleva Muah, Yakovleva Muah, Kylie Cosmetics
Skkn, Zeke Pierce Lindsey, Skkn
Whimsical Wedding Nails
You can keep your makeup soft and timeless, but when it comes to nails, 2025 is all about making a statement. According to Pinterest’s latest Wedding Report, Whimsical Wedding Nails are one of the year’s most eye-catching beauty trends – and it’s here to stay. Think delicate lace-inspired designs that echo the details of your veil, dreamy dusty pinks and soft blues that whisper romance, or intricate floral motifs that bring the beauty of nature right to your fingertips.
Betina R. Goldstein, My Dumb Nails, Nailed By Yans
Nail Yagan, Chloe Hayward, Diana Gindu
For the bold at heart, chrome finishes are stealing the spotlight – joined by rich reds and gleaming golds that add instant drama. Just picture it: a classic bridal look topped off with a dazzling nail design that reflects your style and spirit. It’s the perfect way to add a personal touch for both brides and grooms.
Mateja Novakovic, Betina R. Goldstein, Painted By Courtney
Betina R. Goldstein, Moskvichka Nails, Naomi Yasuda
