Few photographers manage to balance precision and poetry quite like Danilo and Sharon Vasic. Partners in life and work, the duo have carved a space at the intersection of fashion and wedding photography—where aesthetic meets authenticity, and every frame tells a story. With roots in editorial work and a shared history that stretches back to childhood, their journey has always been one of instinct, intimacy, and intention.
Based in Europe but led by curiosity and creativity across the globe, Sharon and Danilo approach each wedding as a collaborative art form. Their signature lies in capturing more than just beauty—they reveal personality, movement, and emotion, often drawing from mood boards and fashion references to shape their vision. In this interview, they reflect on the evolution of their craft, the shifting expectations of modern brides, and the ever-blurred boundaries between love, life, and creative work.
You're partners in both love and behind the lens. Tell us your story, how did Danilo and Sharon come to be?
We are luxury destination wedding photographers. We actually met when we were seven, started dating when we were 14, and since then we've been capturing whatever is in front of us. In the beginning it was fashion photography, but today it’s wedding photos. As we were dating, I took a lot of photos of Sharon. I got really inspired and really interested in fashion photography and recreating editorials together. That was actually the way we played and worked together when we were just two kids. Eventually, we realized this play was turning into a passion, and we started pursuing our fashion photography career.
What did those early fashion photography days look like?
In the beginning we were shooting new faces at modeling agencies. Back then, I was doing makeup and Danilo was shooting the models. It was one of the best things that could happen to us at the time. Working with models without experience taught us how to pose people—which helped us so much later when we started shooting weddings. We learned how to bring out the best in regular people.
How do you find a synergy in working together as a duo?
Sharon: I didn’t use the camera at first because I was doing makeup when we were shooting models. But at our first wedding, I picked up the camera—and I fell in love with it. From then on, we realized we could both be photographers. We immediately split our roles. I started capturing weddings more in a documentary and candid style, while Danilo was always guiding, posing, and helping people bring out their best.
How did you make that transition into wedding photography, and fuse it with your fashion eye?
Ever since we shot our first wedding, using all the knowledge we had from fashion photography, it became our dream to connect fashion with weddings. Over the past 10 years, we've been shooting both weddings and fashion editorials—like big magazine covers for Elle. And what we’ve done is bring everything we’ve learned from fashion into wedding photography. We realized we’re not just photographers—we’re creative directors too. To find this perfect balance between making wedding photography look like a fashion editorial—while still preserving the emotion, movement, and human connection.
Can you describe your creative process—how do you plan for a wedding?
We worked in a marketing agency for many years while shooting weddings, so we learned the importance of preparation. We’ve developed hundreds of mood boards, creative ideas, and visuals for fashion shoots. When we started applying this same preparation to weddings, everything changed. Our wedding work actually begins long before we pick up the camera. We go through a detailed process—understanding the couple, the location, the fashion, and all the elements that affect the final result. We prepare all this into one big presentation, both for ourselves and the couple, to follow on the wedding day.
When your work is built on shared passion and constant collaboration, how do you carve out moments that are just for the two of you?
Our process often starts on a date. It might be morning coffee or an evening dinner, but that’s where we brainstorm and dream. We get inspired by beautiful places—nice restaurants, a good glass of wine, a perfect cup of coffee. That atmosphere sparks our creativity. We’re always traveling, so the world is our office. Wherever we go, we look for surroundings that inspire us and bring our ideas to life.
Why is this preparation so important for your work?
The biggest challenge with wedding photography is that we can’t control every moment—things evolve naturally. But we want to harness that energy. So we use tactics from our fashion background, like mood boards and pre-visualizing everything, to guide both us and the couple and ensure a flawless experience and consistent results.
How do you think the shift from tradition to self-expression in weddings has redefined what it means to be a bride—and how has that influenced your work behind the lens?
That was our mission from the beginning—though it was hard at first because it wasn’t common in the wedding industry. But after COVID, everything changed. Brides wanted to express themselves, and we were ready. For years we’ve created bridal editorials to showcase women who want to be bold—who don’t just want to “be the bride,” but want to say, “This is who I am.” People used to mask themselves as “bride and groom.” We wanted to challenge that—to show personality and uniqueness.
Most brides aren't professional models though. How do you allow them to feel confident and bring out their 'inner model' in front of the camera?
The number one priority is trust. We always make sure to understand their boundaries and how they’re feeling. Everyone is different—some people want to go wild, others need to feel protected. We always make sure the experience is safe and empowering. It’s not just about beautiful photos—it’s about helping them feel more confident for any future moment in front of a camera. And a trick we use is showing the photos during the shoot. Once they see how amazing they look, they fully trust us and get excited for even bolder ideas.
What excites you most about the future of wedding photography?
Wedding photography has been around for almost a hundred years—even early camera use was to capture weddings. But the transformation of what it can be has only just begun. In the past decade, photographers have started trying different styles and new ideas. It’s an exciting time. For us, the evolution was blending fashion with weddings. But we believe many more photographers will start connecting different worlds with love—and that’s what makes the future so inspiring.
Talent: Danilo & Sharon
Videography: Anastasia Kurys
Creative Direction: Daria Latysheva
Editorial Photography: Danilo & Sharon
Hair & Makeup: Alesia Solo
Model: Kristina Peric
Blazer: Tijana Zunic
Dress & Hat: Adems
