Once considered an alternative, lab-grown diamonds are now firmly in the spotlight. Worn by A-listers, chosen for engagements, and embraced by those who expect more from luxury, they represent a shift in how we define glamour. At the forefront is VRAI, the California-born fine jewelry brand quietly redefining modern elegance. Celebrities like Taylor Swift, Hailey Bieber, Jennifer Lopez and Emma Stone have gravitated toward VRAI not just for its minimalist beauty, but for what lies beneath the surface. Environmental and ethical values are embedded in every facet of the brand’s diamond-growing process, offering a considered and compelling alternative to traditional mining. The result is a VRAI created diamond that is as thoughtful as it is luminous, proof that conscious luxury is not only possible, but more desirable than ever.
Modern Luxury with a Conscience
VRAI is redefining what it means to be a modern luxury jewelry house by merging cutting-edge innovation with timeless design and ethical integrity. Its diamonds are grown, not mined, in their zero-emission foundry, where captured greenhouse gases are transformed into gemstones using 100 percent renewable energy from the Columbia River. This process eliminates the environmental and ethical toll of traditional mining without compromising on brilliance or craftsmanship. The result is a new kind of brilliance—one that reflects not only exceptional craftsmanship but also a conscious, forward-thinking approach to beauty.
How Lab-Grown Diamonds
Became the Cool Girl's Choice
For a new generation of style-conscious buyers, lab-grown diamonds offer everything traditional diamonds do—and more. Identical in chemical composition, clarity, and brilliance, these stones are indistinguishable from mined diamonds to the naked eye. But what sets them apart is their origin: no mining, no murky sourcing, no compromise. With full traceability and a dramatically lower environmental impact, VRAI created diamonds speak to a desire for transparency and intention. It’s no surprise they’ve become the choice of modern brides and fashion insiders alike, proving that sustainability and sophistication are no longer mutually exclusive.
Worn By the Stars
VRAI’s quiet elegance and ethical edge have earned it a place on some of the world’s most influential and red carpets. Hollywood's elite including Taylor Swift, Kendall Jenner, Hailey Bieber and Zoe Saladana have all rocked VRAI, drawn to its modern aesthetic and commitment to sustainability. Celebrity stylists are turning to the brand not just for its refined, minimalist designs, but because it aligns with the values of a new era in fashion—where transparency and impact matter as much as sparkle. And for those taking cues from Hollywood love stories, VRAI offers a collection of styles inspired by some of the most iconic celebrity engagement rings.
Dua Lipa's Chunky Band
When Callum Turner proposed to Dua Lipa, the world didn’t just swoon over the couple—it obsessed over the ring. Bold, sculptural, and refreshingly unconventional, her engagement ring sparked a wave of admiration for it's vintage style chunky band. VRAI’s Cigar Band Solitaire Oval engagement ring channels that same energy with its sleek curves, paired with an oval or round diamond, it’s the perfect choice for anyone after a look that’s equal parts cool, confident, and effortlessly chic.
Dua Lipa
VRAI Cigar Band Solitaire Oval Engagement Ring
Zendaya's East-West
If Zendaya’s eye-catching cushion-cut ring turned your head, consider VRAI’s Signature Bezel East-West engagement ring. With its sleek horizontal setting in a refined bezel, it offers a similarly modern yet timeless feel, crafted to catch the light and command attention from every angle.
VRAI Signature Bezel East-West Engagement Ring
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Selena Gomez's Marquise Diamond
When Benny Blanco proposed to Selena Gomez, the world instantly fell for the couple — and her marquise diamond ring. VRAI’s Signature engagement ring with Marquise VRAI created diamond channels that same romance with its elongated silhouette and light-catching sling setting. Designed to sit low and flush with a pavé band, it offers a sleek, modern take on classic sparkle that’s every bit as captivating.
Selena Gomez
VRAI Signature Marquise Engagement Ring
Hailey Bieber's Solitaire Oval
When Justin Bieber gave Hailey Bieber her stunning engagement ring it became a cultural moment, celebrated for its elegant simplicity. VRAI’s Yellow Gold Signature engagement ring with Oval VRAI created diamond echoes that same refined energy, featuring a beautifully proportioned oval cut set in lustrous yellow gold, ideal for the bride longing for a modern classic.
VRAI Signature Oval Yellow Gold Engagement Ring
Hailey Bieber
Shop VRAI Engagement Rings online and at their worldwide showrooms
