This year's Pinterest Predicts trend report is packed with bold, diverse trends that celebrate creative self-expression. These trends are set to inspire fresh perspectives within the beauty industry, from whimsical, dollhouse-inspired details to ethereal color palettes. Beauty in 2025 will be all about embracing individuality. Whether it's dark cherry red lips or a nod to Rococo elegance, beauty is breaking free from tradition, blending timeless influences with modern innovation. From hair to makeup and nails, here’s a look at the beauty moments that are set to steal the spotlight in 2025.
Cherry Coded
Dark, tart, and moody cherry tones will be infused in beauty trends across the board. Think glazed, dark-red lips, glossy cherry nails that catch the light, and rosy-red cheeks for a warm flush. Eye makeup will feature smoldering burgundy shadows and sleek, wine-colored liners that add an extra touch of drama. Whether it's a daring lip or a sultry eye look, these rich cherry tones are the perfect way to embrace 2025's moody, yet bold beauty aesthetic.
Pinterest, Fashion Snoops, Girly Archive,
Dua Lipa, Lola Rudelou, Olga Dann
Aura Beauty
Whether flaunting one shade or multiple colors, this trend is all about finding your 'aura' and translating it into makeup. Iridescent shadow, glittery lip gloss, and rainbow hues will be at the center of this trend, encouraging bold self-expression and playful experimentation. Think ethereal vibes, where colors shift with your energy. It’s a celebration of individuality, where makeup becomes a true extension of personality, confidence, and mood.
Ana Takahashi, Into the Gloss, Rachel Thabior
Marcello Guiterrez, Pinterest, Zara
Rococo Revival
Opulent and ultra-feminine, Rococo Revival is all about soft, romantic aesthetics. From flushed, pastel-toned cheeks, dainty hair bows, and pearl-infused highlighters, it’s a modern ode to 18th-century elegance. This trend leans into vintage-inspired beauty reimagined for today, complete with powdered finishes, pink hues, and tousled hair with curls in a messy yet modern style, reflective of Marie Antoinette.
Into Gaia, Pinterest, Simone Rocha,
Dorotice5, Evanie Frausto, Pinterest
Castlecore
Beauty will have a medieval moment with a nod to regal elegance and a touch of gothic romance. Metallic eyeliners in dramatic designs will be at the forefront of Castlecore, paired with moody, jewel-toned eyeshadows and deep, velvety lip colors. Think intricate braids, luminous, porcelain-like skin, and a hint of shimmer reminiscent of candlelit halls, complemented by romantic, long, tight waves or braids that evoke a sense of medieval royalty.
Lucy Garland, Pinterest, Roy Liu Makeup,
Simone Rocha, Byredo, Camilla Akrans
Sea Witchery
A darker take on a mystical, sea-inspired look, Sea Witchery is all about sultry makeup and wet, wavy hair. Channel this look with pearlescent nails, ultra-glowy cheeks, and an iridescent touch. Smoky, ocean-toned eyeshadows, slicked-back hairstyles, and holographic lip glosses add to the mysterious and powerfully seductive vibe.
Isabel Rose, Pinterest, Nail Art Department,
Mon Muse, Georgia Hope Makeup, Pinterest
Goddess Complex
Channel your inner goddess with shimmering gold hues. Dominated by goddess braids and gilded nail designs, the Goddess Complex trend celebrates ethereal beauty with a touch of opulence. Radiant, sun-kissed highlighters, metallic gold eyeshadows, and shimmering body oils will give you that divine, celestial glow, while gold touches in your hair, whether woven into an updo or subtle highlights, add an extra layer of luxury.
Pinterest, Cosmos, Nara Smith
Pinterest, Claws x Collection, Pinterest
Dolled Up
With kitschy details and nostalgic touches, this trend is all about looking at life through your very own dollhouse. Hair, makeup, and nails will take on a playful approach with whimsical colors, from cotton-candy blues to baby pinks. Glossy, doll-like lips and fluttery lashes will enhance the look, while quirky nail designs are elevated with colorful decals. Decal or spray-on freckles, which have been trending on social media this year, add an extra playful touch.
Lianne Calvo, Pomi Nail, Pinterest,
Pinterest, Sera Lee, Nordstrom
Moto Boho
Grunge takes on a feminine approach with its intentional clash of soft and edgy, lived-in textures. Think smudged eyeliner paired with dewy, flushed cheeks and messy, undone hair. Glossy lips or barely-there shimmers add to the vibe, creating a look that feels effortlessly cool, all while balancing grunge’s raw energy with a touch of softness.
Danielle Marcan, Dee Makeup Art, Submarina Art,
Siddhartha Simone, Pinterest, Into Gaia
