Mert and Marcus
Swarovski’s Holiday 2024 campaign, “Party of Dreams,” radiates pure enchantment, with Global Brand Ambassador Ariana Grande as its captivating centerpiece. Captured through the lens of renowned photographers Mert and Marcus and brought to life under the direction of Christian Breslauer, the campaign immerses viewers in the opulent charm of a vintage nightclub, where every scene sparkles with Swarovski’s signature brilliance.
Grande, with her iconic blonde high ponytail, embodies elegance and allure, dancing and singing in exquisite mini dresses, opera gloves, and lavish layers of Swarovski jewelry from the Millenia and Matrix Crash collections. She is surrounded by stylish guests adorned in equally dazzling pieces, each contributing to the campaign’s retro-glam ambiance. With Grande’s radiant presence and timeless glamour, “Party of Dreams” becomes an unforgettable celebration of style, sophistication, and holiday magic.
Mert and Marcus
